Note: The job is a remote job and is open to candidates in USA. Lattice is a people success platform that helps companies improve employee development, engagement, performance, and retention. The Ecosystem Marketing Lead will turn Lattice’s partner and integration ecosystem into a go-to-market advantage by developing joint marketing strategies, launches, campaigns, events, and marketplace initiatives with AI, work-tech, and technology partners.
Responsibilities
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering
- Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans
Skills
- 5+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs
- Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams
- A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution
- Clear written and verbal communication skills, including the ability to influence without direct authority
- A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment
- Comfort representing Lattice with senior partner contacts and in external settings
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus
Benefits
- Incentive stock options, subject to the terms of Lattice’s applicable plans
- Medical insurance, subject to applicable eligibility requirements
- Dental insurance, subject to applicable eligibility requirements
- Vision insurance, subject to applicable eligibility requirements
- Life, AD&D, and Disability Insurance, subject to applicable eligibility requirements
- Emergency Weather Support, subject to applicable eligibility requirements
- Wellness Apps, subject to applicable eligibility requirements
- Paid Parental Leave, subject to applicable eligibility requirements
- Paid Time off inclusive of holidays and sick time, subject to applicable eligibility requirements
- Commuter & Parking Accounts, subject to applicable eligibility requirements
- 401(k) retirement plan, subject to applicable eligibility requirements
- Financial Planning, subject to applicable eligibility requirements
- Learning & Development Budget, subject to applicable eligibility requirements
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