Note: The job is a remote job and is open to candidates in USA. Confidential is seeking a Director, B2B Data Strategy & Revenue Analytics to own marketing measurement from initial click through pipeline and revenue. The role will lead tracking strategy, campaign data governance, marketing automation and CRM integration, attribution QA, and cross-functional efforts to ensure reliable revenue measurement.
Responsibilities
- Owning end-to-end measurement of marketing's impact on pipeline and revenue
- Defining and maintaining the tracking strategy across web, media, marketing automation, and CRM systems
- Leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy
- Partnering with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems
- Ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM
- Validating that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel
- Working with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes
Benefits
- Remote work arrangement
Company Overview