Note: The job is a remote job and is open to candidates in USA. Bobbie makes European-style organic infant formula and advocates for better systems around parenthood. The UX/UI Design Lead will own end-to-end design for Bobbie’s subscription and ecommerce experience, partnering with Product, Engineering, Creative, Platform, and Lifecycle teams. The role leads subscription journey design, design system integrity, research and validation, cross-functional projects, and external contractor management.
Responsibilities
- Lead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby
- Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model
- Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages
- Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up
- Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design
- Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools
- Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel
- Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX
- Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice
- Creative: Partner hand-in-hand to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie
- Platform: Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web
- Lifecycle: Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription
- Brand: Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning
- Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value
- Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase
- Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables
Skills
- Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products
- A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration
- Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement
- Strong cross-functional collaboration experience
- Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems
- Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback
- Strong understanding of accessibility standards (WCAG) and inclusive design practice
- Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners
- Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices
- Strong typography, layout, and color theory skills
- Effective time management across multiple projects and deadlines while maintaining high-quality brand standards
- Passionate — about what we are doing
- Proactive — can take initiative to get things done
- Curious — love learning and staying on top of emerging trends
- Excited about working at an early-stage startup — where you may end up doing all kinds of things!
- DTC subscription commerce strongly preferred
- Ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams
- Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS)
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie
- $75 monthly internet stipend
- Co-working space reimbursement
Company Overview