Note: The job is a remote job and is open to candidates in USA. Pogo is seeking a Demand Gen Marketer to own B2B paid acquisition for a narrow, high-value audience. The role involves managing digital and offline channels, developing targeting and budget strategies, applying rigorous performance measurement, and partnering across marketing, sales, and design to optimize the full funnel.
Responsibilities
- Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
- Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
- Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
- Test, iterate, and scale what works
Skills
- Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. You've owned real budget, not a small line item
- You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work
- You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls
- You've worked at a fast-growing organization with real ownership. You don't need to be told what to do
- Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams
Benefits
- Remote work arrangement
- A flexible work schedule that accommodates other priorities outside of work
- Unlimited PTO
- A minimum 20 days vacation policy
Company Overview