Note: The job is a remote job and is open to candidates in USA. Row 7 Seed Company is a innovative organization committed to transforming the food industry. They are seeking a Customer Marketing Manager to develop and implement marketing strategies that connect their brand story to retail environments, ensuring effective promotions and collaborations with retailers.
Responsibilities
- Develop and own the annual customer marketing strategy, identifying key moments, accounts, and shopper audiences to prioritize
- Build retailer-specific marketing plans that ladder up to brand goals and align with each account's promotional and marketing calendar
- Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
- Bring a shopper mindset to internal conversations, advocating for how and why the shopper makes decisions at the shelf
- Develop and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
- Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
- Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
- Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings
- Lead Row 7's retail media strategy across key accounts and platforms (Instacart, retailer e-commerce, sponsored placements)
- Ensure Row 7's digital shelf presence (images, copy, and content) is accurate, optimized, and consistent across all retail accounts
- Monitor digital availability and surface content gaps or issues to the appropriate teams
- Develop the full suite of shopper-facing materials in collaboration with sales team: shelf signage, packaging callouts, seasonal POS, and on-shelf storytelling
- Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
- Build and maintain a library of current, on-brand retail assets that the sales team can deploy efficiently
- Partner with the sales team to build category and brand narratives that earn shelf space and marketing support from buyers
- Develop compelling sell-in materials grounded in shopper data and brand strategy, including brand decks, new items presentations, and category stories
- Serve as the marketing voice in key account conversations, helping sales articulate Row 7's retail marketing vision
Skills
- 3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG
- A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
- Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
- Comfort using retail media metrics to inform strategy and tell compelling stories
- Experience managing a marketing budget and measuring ROI on programs
- A strong creative eye and the ability to brief, guide, and evaluate marketing assets
- Strong project management skills
- Proficiency in Google Sheets and PowerPoint
- Genuine enthusiasm for food, agriculture, and Row 7's mission
- Natural or specialty food experience strongly preferred
- Familiarity with Instacart Ads, retailer media platforms, or digital shelf tools is a plus
Benefits
- Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
- Up to 77% funded Health, Dental, and Vision Insurance
- Health Flexible Spending Account (FSA)
- 401(k) eligible after three months of employment
- Flexible Educational Reimbursement Program
- Employee Discount on Row 7 Seed Products
Company Overview