Note: The job is a remote job and is open to candidates in USA. Majestic Resorts is seeking a freelance Content Writer to develop product positioning and brand-driven content across its resort portfolio. The role is responsible for creating and optimizing guest-facing, B2B, and B2C content for websites, menus, resort scripts, sales materials, and other brand touchpoints while maintaining SEO best practices and brand consistency.
Responsibilities
- Develop and maintain product positioning copy across all brand and property touchpoints, including brand pages, property pages, wedding sections, destination pages, dining venues, room categories, spa offerings, and resort amenities
- Write and refine menu descriptions and culinary positioning language in collaboration with F&B and Operations teams
- Create and update resort scripts and brand messaging used across B2B and B2C channels
- Support the development and refinement of structured website copy across brand pages, property pages, wedding sections, and other digital touchpoints
- Develop and maintain written materials for B2B and B2C audiences, including sales collateral, product sheets, and supporting materials for Marketing and Sales teams
- Apply SEO best practices to website content, including keyword alignment, metadata optimization, internal linking, and structured formatting, in collaboration with Digital teams to support search visibility
- Review, refine, and optimize existing website and collateral content to ensure clarity, consistency, and alignment with evolving brand standards
- Develop additional written materials as needed in support of brand, property, and marketing initiatives
- Collaborate cross-departmentally with Sales, Marketing, Operations, and Digital teams to ensure product accuracy and cohesive messaging across all platforms
- Maintain consistency in tone, voice, and positioning across all written materials within the Majestic Resorts portfolio
- Manage projects from concept through final approval, ensuring accuracy, quality control, and adherence to deadlines
Skills
- Degree in Communications, Marketing, Journalism, English, or related field
- 3+ years of professional writing experience
- Experience developing product positioning or brand-driven content
- Experience writing for both B2B and B2C audiences
- English
- Spanish
- Strong product positioning and persuasive writing ability
- Working knowledge of SEO best practices for website content
- Ability to communicate product features clearly and compellingly
- Excellent proofreading and editorial discipline
- Strong understanding of brand voice and consistency
- Ability to manage multiple projects and deadlines
- High attention to detail
- Demonstrate experience with product positioning, website copy, or hospitality-related content
- Experience in hospitality, travel, tourism, or luxury brand environments preferred
- Sales background preferred
- Experience writing for all-inclusive or resort brands
- Familiarity with hospitality product structures and room category frameworks
- Experience in collaborating with web development teams
- Knowledge of email marketing platforms
- Experience supporting digital growth or performance marketing initiatives
Company Overview