Note: The job is a remote job and is open to candidates in USA. PointClickCare is a health technology company focused on helping providers deliver exceptional care and advancing healthcare through data and AI. The Content Strategist will own and execute the strategy for owned brand content channels, including blogs, podcasts, web content, and agency partnership programs. The role involves translating go-to-market strategies into thought leadership, managing content production and distribution, collaborating across marketing teams, and measuring performance.
Responsibilities
- Develop, manage, and execute the strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view
- Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines
- Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities
- Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling, differentiated content for the blog, podcast, and other owned formats where needed
- Develop channel and distribution strategies that extend the reach and impact of owned content, partnering with demand, social, web, and other teams to ensure content reaches priority audiences
- Serve as the day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines
- Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs, acting as the connective tissue between brand and the pods
- Track content performance across owned channels, report on key metrics, and use insights to refine the strategy and editorial mix
- Establish guidelines for brand storytelling, content positioning, and channel strategy that raise the bar for content across the organization
- Lead the owned content strategy for PointClickCare’s annual SUMMIT conference, developing the editorial approach and content plan across pre-event, onsite, and post-event channels, including podcast, blog, and paid media content. Support the development and review of attendee-facing deliverables, including registration and SUMMIT website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, hype videos, and other event content to ensure a cohesive and engaging experience
- Partner with People, Talent Acquisition, HR, and other key stakeholders to support the employer brand content strategy. Develop and edit employee stories, recruitment campaign content, careers-focused web content, and other materials that bring PointClickCare’s culture and employee experience to life while maintaining a consistent brand voice
Skills
- • Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work
- • Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production
- • Experience managing agency partners and external content programs
- • Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling
- • Ability to analyze content performance metrics and translate insights into actionable improvements
- • Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously
- • Background in healthcare or B2B SaaS marketing is a plus but not required
Benefits
- Flexibility
- Growth opportunities
- Meaningful work
- Training and development to nurture innovation throughout the employee journey
Company Overview