Note: The job is a remote job and is open to candidates in USA. WEX is seeking a Customer Lifecycle Marketing Manager to support its North American Mobility customer portfolio. The role develops and executes lifecycle, retention, and multi-channel marketing strategies to increase customer engagement, product adoption, usage, satisfaction, and retention while optimizing lifetime value. This position also partners cross-functionally, manages campaign delivery, and uses data to evaluate performance and guide investment decisions.
Responsibilities
- Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth
- Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction
- Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly
- Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments
- Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement
- Manage risks and resolve issues impacting deliverables or objectives effectively
- Deliver campaigns on time and on budget, ensuring efficient resource management
- Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions
Skills
- The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines
- This position requires a proven ability to lead and collaborate with core business and marketing Stakeholders and have a strong action-bias
- Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management
- Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment
- Bachelor's degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech
- Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies
- Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights
- Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments
- AI Tool -- Gemini or Marketing Related software
- User AI – Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence
- Preferred Qualifications: Master's Degree
Benefits
- Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan.
- Health insurance
- Dental insurance
- Vision insurance
- Retirement savings plan
- Paid time off
- Health savings account
- Flexible spending accounts
- Life insurance
- Disability insurance
- Tuition reimbursement
Company Overview