Note: The job is a remote job and is open to candidates in USA. Trellix is a global cybersecurity company providing an open, AI-enabled platform for protecting organizations from advanced threats. The Content Marketing Manager will develop and execute content marketing strategies, create content across multiple channels, translate technical concepts into clear value propositions, and use performance data to drive demand, engagement, and brand awareness.
Responsibilities
- Develop and execute content marketing strategies to achieve marketing objectives, increase brand visibility, drive demand, and deliver exceptional customer engagement
- Create compelling and engaging short and long-form content for multiple channels, such as demand gen content, blog posts, articles, social media updates, white papers, case studies, videos, infographics, and newsletters
- Translate technical concepts into clear value propositions
- Conduct thorough research on industry trends, target audience preferences, and competitor activities to identify content opportunities and gaps
- Collaborate with internal stakeholders to understand business goals, target audience personas, and product/service offerings to create relevant and impactful content
- Monitor and analyze content performance metrics to identify areas for improvement and make data-driven recommendations to refine strategies and improve ROI
- Oversee content production workflows and processes
Skills
- 4 to 6 years experience in B2B content marketing or other communications/editorial experience, ideally within the cybersecurity industry
- Experience working within fast-paced, deadline-driven environments
- Exceptional written and verbal communication skills
- Excellent interpersonal skills
- Customer-first mentality
- Ability to work independently and manage projects with many moving parts
- Demonstrated commitment to quality and attention to detail
- Strong portfolio of your own work
- Strong grasp of SEO, AEO, and CRO best practices
- Proficiency with AI tools, coupled with excellent critical thinking skills and judgment
- Great teammate with a growth mindset
Benefits
- A variety of social programs
- Flexible work hours
- Family-friendly benefits
- Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
Company Overview