Note: The job is a remote job and is open to candidates in USA. Swoon’s client, a driving force serving the hard-of-hearing community, is seeking a Marketing Manager to join its direct mail team. The role leads offline customer acquisition strategies across direct mail, TV, print, and radio, managing campaign execution, analytics, optimization, and cross-functional partnerships to drive B2C and B2B growth.
Responsibilities
- Develop and manage offline acquisition strategies across channels like TV, direct mail, print, and radio to drive B2C and B2B growth
- Own campaign performance and analytics, tracking metrics like CAC, CPO, ROI, customer value, and pipeline contribution to optimize spend
- Lead end-to-end campaign execution, including audience targeting, creative and messaging tests, launches, and ongoing optimization
- Partner closely with Creative, Sales, Finance, Analytics, Product, and Operations teams, as well as media agencies and vendors, to drive campaign results
- Use customer insights, market trends, and testing results to identify new acquisition opportunities and improve the customer journey from awareness through conversion
Skills
- 7+ years of marketing experience, with a strong track record in customer acquisition and growth
- Hands-on experience with offline acquisition channels such as DRTV, direct mail, print, and radio, with an understanding of online channels as well
- Proven ability to develop and optimize both B2C and B2B marketing programs, including managing budgets and improving ROI
- Strong analytical and measurement skills, including attribution, testing, funnel optimization, and translating data into business recommendations
- Strong cross-functional and project management skills, with experience working with agencies, media partners, Sales, and executive stakeholders
Benefits
- Remote work arrangement
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