Note: The job is a remote job and is open to candidates in USA. Dodge Construction Network is seeking a driven Content Manager to lead thought leadership and content strategy. This role will manage the content engine, create engaging content, and collaborate with various teams to enhance brand authority and drive engagement.
Responsibilities
- Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP
- Create goals and mechanisms for our thought leaders to be present in the right communities at the right time
- Manage thought leaders against their engagement goals and remove friction from the process of growing their engagement
- Create, and guide the creation of, content that ranks for SEO and AI Search
- Own accountability for a monthly target of leads and engagements generated through content
- Work closely with Performance Marketing to bring the content strategy to life and connect it to demand generation results
- Work with our Events team and our Enterprise Sales team to align thought leaders to external speaking engagements, including events, peer groups, and customer calls
- Identify and prioritize the speaking and community opportunities that will move the needle for the brand and pipeline
- Track and report on content performance against lead, engagement, and SEO/AI Search visibility goals
- Use performance data and qualitative feedback to continuously refine topics, formats, and channels
- A documented thought leadership and content strategy is in place and adopted by internal and external contributors
- 2x+ increase in SEO traffic and leads from content
- Thought leaders' LinkedIn followers increase by 1k each
- A consistent monthly content cadence is hitting agreed lead and engagement targets
Skills
- Bachelor's degree in Marketing, Communications, Journalism or equivalent education and work experience
- 5+ years of B2B content marketing experience, including managing a thought leadership program
- Proven track record producing SEO- and AI-Search-optimized content that generates measurable leads and engagement
- Experience in a data & analytics, SaaS, or technology company, ideally serving both SMB and enterprise audiences
- Skilled at coaching and enabling executives or subject-matter experts to show up effectively as thought leaders
- Comfortable working with data to prioritize topics, formats, and channels
- Strong writer and editor with excellent project management skills
- Experience partnering closely with Performance Marketing, Events, and Sales teams to align content to pipeline goals
Company Overview