Note: The job is a remote job and is open to candidates in USA. Creatify helps major health and beauty brands grow through TikTok Shop and affiliate-driven social commerce using high-performing creators and paid media. The Content Coach leads creator strategy and relationships by coaching creators, coordinating campaign content, identifying growth opportunities, and supplying winning content assets to the media buyer.
Responsibilities
- Live in creator chats. WhatsApp groups and Discord channels all day. Reply fast, keep the energy high, catch problems while they're still small. Always be looking at the data
- Run the weekly phase call for every campaign. Forty creators on a call, aligned on the week's strategy, shown what's working, sent out fired up
- Coach one-to-one. Standing sessions with your top performers and the ones about to break through, built around their style, their audience, their numbers. This is where your best hours go
- Review the work. Specific notes on hooks, delivery, framing, pacing, offer, and why the change will sell
- Build the briefs. Winning hooks per product, references from comparable products, fresh angles queued before the current ones fatigue
- Identify oppurtunities. New product launches, up and coming creators, new content styles and everything that shows early metrics proving potential to capitalize on the high growth areas while its early
- Feed the ad account. Spot what spend is responding to, get more made in that direction, collect the spark codes and hand them to your Media Buyer. You provide the ammo to the media buyer to dispatch
Skills
- You've done this yourself. TikTok Shop creator experience, or content experience selling physical products on camera
- People want to be in the conversation with you. A 19-year-old in Atlanta and a 44-year-old mom in Ohio both feel like you get them. You can hold a room of forty on a call and leave them motivated. You can explain why a hook lands, then teach someone to repeat it. You can run dozens of creators across several campaigns without dropping one. You can de-escalate a heated group chat before it hits output. Somebody else's first big week feels better to you than your own
- You've never sold a physical product on camera. Your not a peoples person. Your not passionate about helping creators grow
Benefits
- Remote work
- Uncapped performance paid as a percentage of attributed campaign GMV
Company Overview