Note: The job is a remote job and is open to candidates in USA. The Ad Council is a nonprofit organization that convenes creative storytellers to drive social impact. They are seeking a Campaign Analyst to support the measurement and strategic application of data across national campaigns, ensuring data integrity and guiding campaign optimization.
Responsibilities
- Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
- Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
- Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
- Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
- Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
- Translate data into insights and actionable recommendations
- Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
- Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
- Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
- Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
- Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions
Skills
- 3+ years of experience in marketing, media, or digital analytics
- Strong ability to translate data into strategic recommendations and business implications
- Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
- Detail-oriented and commitment to data quality, accuracy, and measurement integrity
- Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
- Excel and PowerPoint expertise
- Experience with databases and BI tools (Tableau, Looker Studio)
- Strong communication skills with the ability to influence stakeholders through insights
- Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness
- Familiarity with Google Tag Manager
Benefits
- Annual incentive
- Comprehensive benefit offerings
- Generous paid time off
- Full remote work arrangements
- Robust and flexible time off
- Parental/Caregiver leave
- “Health” days
- Comprehensive Medical, Dental and Vision plans
- Health and Flexible Savings benefit
- Reimbursement toward health and wellness expenses
- Additional insurances for your spouse/children/pets
- Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions
- Professional and skill-based development opportunities
- Tuition Reimbursement
Company Overview