Note: The job is a remote job and is open to candidates in USA. CapsLock builds long-term marketing solutions for large partners and is expanding into industries including insurance, healthcare, wellness, and beauty. The Business Development Manager will act as a dedicated new-business hunter, researching target companies, conducting creative multi-channel outreach, booking qualified meetings, attending industry conferences, and maintaining accurate CRM data.
Responsibilities
- Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers
- Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts
- Book meetings with the right size of companies - quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call
- Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas
- Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t
- Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date
Skills
- 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing)
- A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings
- Expert level in LinkedIn Sales Navigator
- You're looking for a long-term home: this is a full-time, fully dedicated role - we invest in this hire and expect the same commitment back
- Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar)
- Multi-channel prospecting: you don't stop at one email and one call — you use sequences, creativity, and persistence
- Mature, strategic, process-driven mindset; excellent written and spoken communication
- Based in the US or Canada, able to work EST hours and travel to conferences
- Experience with Apollo, ClickUp, or Tableau
- Experience in insurance, senior care, healthcare, wellness or beauty industries
- Confident conference networking experience
Benefits
- Remote-first work with the flexibility to choose where you work
- Paid time off for rest and personal time
- Continuous learning through workshops, online courses, conferences, and certifications
- Coverage of home-office equipment and furniture expenses
- Physical well-being support, including gym memberships, yoga classes, home workout equipment, or a bicycle
- Unlimited sick days
- Reimbursement for medical insurance and health-related expenses, including dental care and psychological support, for you and your family
- Full cost coverage for a co-working space
- Gaming nights, fitness challenges, and annual retreats at world-class resorts
Company Overview