Note: The job is a remote job and is open to candidates in USA. BrainWorks is currently seeking a Manager, Commercial Omnichannel Analytics (HCP Pharma) for a remote, full-time 1099 consulting engagement. This role supports a high-profile pharmaceutical client focused on HCP omnichannel analytics and commercial performance.
Responsibilities
- Help transform detailed reporting into concise, business-focused insights that support commercial decision-making
- Translate complex omnichannel analytics into actionable business recommendations by explaining what happened, why it happened, and what actions should be taken
- Partner with commercial, marketing, media, and analytics stakeholders to answer key business questions through ad hoc analyses and insight generation
- Combine CRM, media, physician-level, and commercial data into clear business recommendations that influence marketing strategy
- Evaluate HCP commercial performance using physician-level (PLD), CRM, claims, media, and engagement data to challenge assumptions and identify opportunities to improve targeting, segmentation, media investment, and overall commercial performance
- Guide offshore analytics resources by reviewing analytical approaches, validating assumptions, and ensuring deliverables meet business needs
- Support commercial decision-making through campaign measurement, marketing effectiveness, and ROI analyses
- Support marketing effectiveness, campaign measurement, and commercial performance analyses by ensuring data is interpreted correctly and translated into actionable recommendations
- Present findings and recommendations to cross-functional stakeholders and help influence commercial strategy
- Evaluate commercial performance beyond campaign metrics by asking deeper business questions around HCP targeting, segmentation, prescribing behavior, and media investment
Skills
- Approximately 7–12 years of experience in pharmaceutical commercial analytics, CRM analytics, omnichannel analytics, or marketing analytics
- Pharmaceutical HCP marketing analytics experience, including physician-level data (PLD), HCP targeting, segmentation, prescribing behavior, CRM, and omnichannel measurement
- Oncology pharmaceutical experience strongly preferred. Candidates with other specialty pharmaceutical experience may also be considered
- Experience working directly within a pharmaceutical manufacturer/brand. Candidates may have additional consulting or agency experience, but agency-only backgrounds will not be considered
- Experience supporting commercial decision-making through analytics rather than simply reporting campaign metrics
- Demonstrated ability to communicate analytics clearly to commercial, marketing, and cross-functional business stakeholders
- Working knowledge of Databricks (or similar cloud analytics environments) sufficient to review queries, validate logic, and guide analytics teams (hands-on development not required)
- Strong understanding of omnichannel marketing measurement across digital, CRM, media, website, and promotional channels
- Experience leading or mentoring analytics teams, including offshore or distributed resources
- Ability to translate analytics into practical business recommendations that improve commercial decision-making
- Experience supporting multiple pharmaceutical brands
- Experience working in a consulting environment
- Exposure to both HCP and DTC marketing (HCP required; DTC a plus)
- Familiarity with Databricks, Snowflake, Azure, or similar analytics environments
Benefits
- Fully remote
- TRAVEL: ~1x/month onsite travel to East Coast (1–2 days travel)
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