Note: The job is a remote job and is open to candidates in USA. Purpose Financial is on a mission to help customers achieve financial stability with intention and heart. They are seeking a Director of Lifecycle Marketing to own the retention ecosystem, transforming customer data into personalized journeys that enhance customer relationships and drive growth across various channels.
Responsibilities
- Own the lifecycle. Define and manage the customer lifecycle framework across onboarding, active, at-risk, lapsed, and win-back segments
- Drive retention. Build and execute omnichannel campaigns across email, SMS, push, direct mail, social, search, and DSPs
- Lead with data. Leverage advanced analytics, cohort tracking, and A/B testing to continuously optimize messaging, timing, and spend
- Collaborate boldly. Partner with product, analytics, legal/compliance, and branch teams to align retention with broader business goals
- Develop your team. Coach, mentor, and upskill two direct reports with structured feedback and a growth mindset
- Stay compliant. Ensure all communications adhere to TCPA, CAN-SPAM, and consumer finance regulations
Skills
- 8+ years of progressive marketing experience, including 3+ years in high-growth performance marketing
- Hands-on expertise with enterprise CRM systems, ESPs, and CDPs to segment and automate customer journeys
- A proven track record of reducing churn and growing LTV through lifecycle and retention programs
- Strong people leadership skills — you coach up, not just manage down
- Bachelor's degree in Marketing, Statistics, Economics, or a related field
- Experience in financial services, fintech, or a regulated industry
- Master's degree
Benefits
- Comprehensive health & welfare benefits
- 401(k) with matching contributions
- Generous PTO + paid parental leave
- Two paid volunteer days per year
- Tuition reimbursement
- Performance incentives and employee recognition
Company Overview