Note: The job is a remote job and is open to candidates in USA. Fladger Associates is recruiting for a Business Analyst role supporting pharmaceutical marketing analytics. The role uses advanced analytics to evaluate marketing impact and promotional effectiveness, inform brand planning and resource allocation, and support decision-making across marketing and sales.
Responsibilities
- The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources
- This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling
- Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process
- Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model
- Liaises between Marketing and Sales in the development of business tactics and strategies
- Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc
- Works with internal customers to assure that responsible analytical results are communicated and used effectively
- Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department
- Establishes work habits to support the therapeutic business function's evolving process and execution needs
Skills
- Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies
- Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
- Proficiency in the development, documentation and communication of analytical plans
- Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
- Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
- Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
- Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
- Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
- Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc
- Experience with Excel and Power Point
- Strong interpersonal abilities
- Ability to manage multiple projects at the same time
- Experience analyzing large, deidentified patient claims data sets
- Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure)
- Experience working within a large pharmaceutical manufacturer
Benefits
- This can be a remote assignment but will need to work EST hours
Company Overview