Note: The job is a remote job and is open to candidates in USA. Dexcom is a global leader in continuous glucose monitoring and health technology. The company is seeking an Associate Marketing Manager, Digital Projects to support and optimize digital customer acquisition and engagement initiatives across Dexcom.com. This role coordinates digital marketing and technology projects, manages requirements and testing, and collaborates with cross-functional teams, agencies, vendors, and development partners.
Responsibilities
- You will support and optimize digital customer acquisition and engagement initiatives across Dexcom.com, helping to improve lead generation performance and customer experience
- You will partner with stakeholders across Creative, Brand, IT, Analytics, and CRM teams to gather business requirements and ensure digital solutions align with strategic objectives
- You will monitor website lead generation performance, customer journeys, and webform functionality, identifying opportunities to improve conversion, efficiency, and user experience
- You will document business requirements, workflows, process maps, and user stories to support the successful delivery of digital marketing and technology projects
- You will serve as a liaison between business stakeholders and technical teams, helping translate business needs into actionable project requirements and solutions
- You will coordinate project activities, timelines, testing efforts, and stakeholder communications to support the successful execution of website and marketing technology enhancements
- You will lead and support user acceptance testing (UAT), validating functionality, data accuracy, and customer experience while identifying, documenting, and tracking issues through resolution
- You will partner with agencies, technology vendors, and development teams to ensure project deliverables meet business requirements, quality standards, and implementation timelines
- You will support ongoing enhancements to lead capture, routing, nurturing, and reporting processes, helping drive continuous improvement across Dexcom's digital ecosystem
Skills
- You bring a strong foundation in digital marketing principles, including customer acquisition, lead generation, customer journey optimization, and campaign execution
- You are skilled at gathering business requirements, documenting processes, and coordinating projects to ensure successful delivery of digital initiatives
- You communicate effectively and build strong relationships with cross-functional stakeholders, including Marketing, IT, Analytics, CRM teams, agencies, and external vendors
- You use data and performance insights to support decision-making, identify optimization opportunities, and improve customer experiences across digital channels
- You demonstrate strong organizational skills, attention to detail, and the ability to manage multiple priorities while meeting project timelines and business objectives
- You are comfortable working with both business and technical teams, helping translate complex requirements into actionable solutions and project deliverables
- Your experience with website platforms, CRM systems, marketing automation tools, analytics platforms, or testing and quality assurance processes enables you to contribute effectively to digital experience enhancements
- You have a continuous improvement mindset and proactively identify opportunities to improve workflows, operational efficiency, and digital marketing performance
- You thrive in collaborative environments, adapt quickly to changing priorities, and are eager to learn new technologies, platforms, and marketing capabilities
- Your experience in regulated industries, familiarity with Agile or Scrum methodologies, and customer-centric approach position you to successfully support high-impact digital marketing and customer engagement programs
- * Typically requires a Bachelor's degree a 5 – 8 years of experience
- * 5-15%
- Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km)
Benefits
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km).
- If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.
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