Note: The job is a remote job and is open to candidates in USA. Quikr is seeking a high-performing Amazon SEO and Conversion Strategist focused on organic growth rather than PPC. The role is responsible for optimizing Amazon listings, improving search rankings and conversion rates, analyzing SQP and Brand Analytics data, and collaborating with creative, content, and marketing teams to increase organic traffic and revenue.
Responsibilities
- Optimize product detail pages including titles, bullet points, A+ Content, images, and video
- Analyze listing performance to identify conversion barriers and develop recommendations to improve engagement, conversion rate, and revenue
- Provide creative direction for imagery, video, and content enhancements
- Develop and execute keyword strategies to improve organic search rankings and visibility
- Identify high-impact keyword opportunities, ranking gaps, and areas for organic traffic growth
- Monitor keyword rankings and evaluate the impact of content optimization initiatives to increase non-paid traffic, keyword coverage, and share of search
- Use SQP to analyze the customer search funnel from impressions to clicks and purchases; identify funnel drop-offs and diagnose root causes (content, pricing, visibility, etc.)
- Leverage Amazon Brand Analytics to assess competitive positioning and search behavior and uncover high-value search opportunities
- Use Amazon-native data to support optimization decisions and measure results
- Align organic search strategy with PPC initiatives to maximize overall search visibility and performance
- Partner with creative and content teams to implement listing improvements and ensure traffic-generation strategies are supported by conversion-focused product content
- Communicate performance insights, recommendations, and priorities to cross-functional stakeholders
Skills
- • Proven experience improving Amazon organic rankings, conversion rates, and revenue through content optimization
- • Hands-on experience with Amazon Search Query Performance (SQP) and Brand Analytics
- • Strong understanding of Amazon SEO, keyword research, listing optimization, and organic search growth
- • Demonstrated experience optimizing product detail pages to improve conversion
- • Strong analytical skills with the ability to translate Amazon data into actionable recommendations
- • Experience collaborating with content, creative, and marketing teams
- • Experience in consumer products, health & wellness, supplements, beauty, food, or other competitive e-commerce categories
- • Understanding of Amazon marketplace metrics: search visibility, CTR, CVR, organic ranking, and share of search
- • Experience coordinating Amazon SEO and PPC strategies
- • Strong grasp of customer search behavior and e-commerce conversion funnels
Company Overview