Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency serving clients across industries including cybersecurity. The Account Manager, Public Relations role leads communications programs for cybersecurity clients, including media relations, strategic planning, executive visibility, crisis response, client management, writing, team mentorship, and new business development.
Responsibilities
- Develop and lead proactive media and analyst relations programs for cybersecurity clients — spanning topics like threat research, risk management, data privacy, AI security, and enterprise protection
- Build and maintain relationships with key cybersecurity, technology, and business journalists as well as influential industry analysts
- Identify timely story opportunities tied to emerging threats, vulnerabilities, and breaking news
- Craft compelling story angles and data-driven pitches that drive high-impact coverage in top-tier business, trade, and security outlets
- Leverage digital and social media channels to enhance thought leadership and media amplification
- Measure and report ROI of media and influencer engagement efforts
- Identify opportunities for client executives to participate in thought leadership activities such as podcasts, conferences, and panels
- Serve as the day-to-day client lead, managing strategic communications programs from planning to results
- Develop PR and thought leadership strategies that strengthen brand reputation, support sales goals, and differentiate clients in the competitive cybersecurity market
- Set measurable goals tied to coverage, awareness, and thought leadership outcomes
- Provide strategic counsel on communications challenges, product launches, incident response, and reputation management
- Oversee budgets, team priorities, and deliverables, ensuring quality and efficiency across all programs
- Proactively identify new opportunities to expand client relationships and program impact
- Lead client media training sessions and prepare executive spokespeople for interviews and events
- Draft and edit cybersecurity-focused communications materials, including press releases, bylined articles, briefing documents, and award submissions
- Create compelling content that translates technical cybersecurity concepts into clear, accessible narratives for business and industry audiences
- Develop and refine pitches that highlight client insights around breaking cybersecurity trends, research, and best practices
- Review and edit team materials to ensure accuracy, clarity, and adherence to Highwire’s high standards
- Communicate professionally, clearly, and proactively with clients and colleagues
- Manage 2+ direct reports, establishing goals, providing feedback, and conducting performance reviews
- Foster a collaborative and inclusive team environment where creativity and accountability thrive
- Support new business initiatives by researching prospects, contributing to pitch strategy, and presenting to potential clients
- Represent Highwire at cybersecurity conferences, media events, and networking opportunities
- Model professionalism, enthusiasm, and respect in all interactions with clients and colleagues
- Contribute to Highwire’s own thought leadership, including writing for our blog or engaging through social channels
- Partner with senior leadership to establish and track quarterly development goals
- Demonstrate initiative in expanding industry knowledge and leadership capabilities
- Stay current on cybersecurity news, trends, and emerging threats to inform client strategy
- Actively seek learning opportunities through industry events, webinars, and certifications
- Manage workload effectively, meet deadlines consistently, and communicate progress proactively
- Participate in Highwire professional development and mentorship programs to continue career growth
Skills
- 5+ years of PR, communications, or marketing experience in an agency environment (required)
- Experience working with cybersecurity clients (required)
- Deep understanding of the cybersecurity landscape and media ecosystem
- Established relationships with business, technology, and cybersecurity trade media and analysts
- Proven ability to develop and lead communications strategies that drive visibility and credibility for cybersecurity brands
- Strong writing and storytelling skills, particularly for technical or data-driven content
- Experience managing multiple client accounts, budgets, and teams simultaneously
- Track record of mentoring and developing junior team members
- Calm and confident under pressure — able to guide clients through complex or crisis situations
- Strategic thinker with a proactive, collaborative, and solutions-oriented mindset
- Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week
- We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C
- We are only able to consider candidates who reside in one of the locations listed above at the time of hire
Benefits
- Medical, dental, and vision coverage
- 401(k) matching
- Generous paid time off
- Additional perks designed to support your overall well-being and growth
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
- Remote and hybrid work options, depending on where you live
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