Launch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. They are seeking a Lead Data Analyst for their marketing team to own the reporting infrastructure that supports decision-making across various verticals, ensuring insights are actionable and impactful.
Responsibilities
- Extracts accurate insights from raw, unstructured data without relying on clean models
- Builds, standardizes, drives adoption, and leaves teams more data-literate
- Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Architects complex models with full understanding of downstream impacts
- Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
- Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals
- Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are
- Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context
- Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption
- Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics
- Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance
- Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard
- Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings
Skills
- Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
- Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
- Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
- Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business
Benefits
- Profit-sharing bonus
- Competitive benefits
Company Overview