Posting Date: 8/28/2026 (all roles are posted internally for a minimum of
8-days)
Job Band / Grade: SRPR.EX (progressive role)
Number of Openings: 1
Hiring Manager: Rich Hovey
Note: Please initiate a conversation with your manager prior to applying for an
internal opportunity
WHO WE ARE AND WHAT WE DO
The Consumer Marketing Analytics team provides powerful consulting along with
key reporting and insightful analyses to the Hallmark Brand business. We focus
on using data to understand our consumers, leveraging a vast number of sources
to our advantage. We focus on complete storytelling to form an understanding of
what has happened and use trends and analysis to drive future decisions. We are
looking for motivated individuals who love exploring data to uncover hidden
trends and developing new experiments to help meet our consumers where they are,
with the right message, at the right time, and ultimately drive the business
forward.
WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS
As the Sr Analyst- Marketing Analytics, you'll turn marketing and promotional
data into actionable insights that drive business decisions across Hallmark
Media and Hallmark Product & Retail. You'll lead analytics efforts related to
marketing performance, promotions, media measurement, and Marketing Mix Modeling
(MMM), helping ensure investments are optimized for impact, efficiency, and ROI.
This role combines strategic influence with hands-on analysis. You'll partner
closely with Marketing, Finance, Insights & Analytics teams, and external
vendors to measure effectiveness, identify opportunities, and translate complex
data into clear business recommendations.
Key responsibilities include:
Lead marketing measurement initiatives across media, promotions, and customer
engagement channels
Evaluate marketing performance using MMM, experimentation, campaign
analytics, and incrementality analysis
Design and analyze tests to measure the true business impact of marketing
investments
Provide data-driven recommendations on promotional strategy, budget
allocation, and channel optimization
Develop executive-ready insights and dashboards that connect marketing
performance to business outcomes
Partner with internal teams and external vendors to ensure data quality,
measurement rigor, and actionable results
Identify opportunities to leverage advanced analytics and AI-enabled
solutions to improve marketing effectiveness
Serve as a trusted advisor to Marketing and Finance leaders by translating
complex analytics into clear, actionable recommendations
What Sets You Up for Success
Deep expertise in marketing analytics, measurement, and performance
evaluation
Experience with MMM, campaign analytics, experimentation, and incrementality
analysis
Strong analytical and data storytelling skills, with the ability to influence
senior stakeholders
Hands-on experience working with large datasets, SQL, and data exploration
tools
Ability to connect insights to business outcomes, including revenue growth,
profitability, and ROI
Experience managing external analytics partners and interpreting complex
model outputs
Comfort operating in fast-paced, evolving environments with ambiguity and
changing priorities
BASIC QUALIFICATIONS
The following are required to be considered for this role:
Bachelor's degree or 4 years of professional experience
At least 5 years of experience in marketing analytics, business analytics, or
related roles
Experience leading analytics initiatives while remaining hands-on
Experience with SQL and data analysis
PREFERRED QUALIFICATIONS
Your resume will stand out if you have the following:
Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics,
Mathematics, or a related field
Experience in retail, consumer goods, or seasonal businesses
Experience working with MMM and other advanced marketing measurement
approaches
Experience in data wrangling using SQL and Python
Experience designing and executing experiments (A/B testing, geo testing,
holdouts)
Familiarity with modern data platforms and analytics ecosystems
Strong understanding of financial metrics such as ROI, ROAS, and contribution
margin
Experience influencing marketing strategy, investment decisions, and
executive stakeholders
ADDITIONAL DETAILS
This is a U.S.-based remote role. We’re committed to creating a connected,
collaborative culture, no matter where you are. You’ll have access to virtual
tools, team support, and opportunities to engage and grow with us. Due to
state-specific benefits regulations, Hallmark cannot consider candidates for
remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country
outside of the United States.
The salary range for this role is $85,000 - $130,000. Final compensation
varies based on several factors.
This is a progressive role designed to grow with you. We’ll match the job
level to your skills and experience so you can hit the ground running and
keep building your career.
Hallmark is committed to recognizing and rewarding performance. Employees
are eligible for annual merit-based increases, aligned with individual and
company performance.
In alignment with our culture of care, Hallmark offers a competitive benefits
package, including medical, dental and vision plans, paid time off, 401K
with company match, and profit-sharing.
COME JOIN US! Now’s your chance to embrace a future with Hallmark- just follow
the instructions below to apply.
You must show how you meet the basic qualifications in a resume or document you
upload, or by completing the work experience and education application
fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark
Cards, Inc. and its subsidiary companies will hire only individuals lawfully
authorized to work in the United States. Hallmark does not generally
provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment
Agreement, signing of an agreement to arbitrate in connection with the Hallmark
Dispute Resolution Program, completing Form I-9 Employment Eligibility
Verification, passing the urinalysis drug screen, education verification and
satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be
considered for employment without regard to race, color, religion, sex, age,
pregnancy, national origin, physical or mental disability, genetics, sexual
orientation, gender identity, veteran status, or any
other legally-protected status. Principals only please.
HALLMARK – Because Connecting With Each Other Has Never Been More Important