Salesforce CRM Strategy & Enablement Manager
Drive Commercial Growth Through CRM Strategy, Adoption, and Innovation
Do you enjoy helping organizations leverage technology, data, and best practices
to drive growth?
Do you have the expertise to translate business objectives into scalable CRM
solutions, improve commercial processes, and maximize the value of technology
investments?
Conduent is seeking an experienced, business-focused Salesforce professional to
help lead Salesforce CRM strategy, governance, adoption, and continuous
improvement across our commercial organization.
This highly visible role partners with Sales Leadership, Client Partners,
Marketing, Deal Desk, Revenue Operations, Commercial Performance & Technology,
and other Technology teams to ensure Salesforce supports profitable growth,
operational excellence, and an effective commercial experience.
Responsibilities
Serve as a lead Salesforce (SFDC) business partner and trusted advisor for
Sales, Client Partners, Marketing, Demand Generation, and Commercial
Operations.
Help define and execute Salesforce strategy, governance frameworks, and
adoption roadmaps aligned with commercial objectives.
Lead CRM adoption, usability improvements, governance practices, and
continuous improvement initiatives.
Evaluate Salesforce utilization and recommend best practices to improve
pipeline visibility, customer engagement, forecasting effectiveness,
opportunity management, and commercial productivity.
Establish and support governance processes for enhancement requests,
prioritization, change control, and business approvals.
Identify opportunities to leverage Salesforce innovation, automation, AI
capabilities, and emerging technologies to improve business outcomes.
Monitor adoption, utilization, and business value metrics and implement
improvement initiatives where opportunities exist.
Establish CRM standards, business rules, process documentation, and adoption
strategies that support consistent execution.
Support the development, maintenance, and prioritization of the Salesforce
product roadmap in partnership with business and technology stakeholders.
Manage the enhancement backlog and facilitate prioritization based on
business value, strategic priorities, and user needs.
Facilitate discovery sessions to understand business objectives, challenges,
and opportunities.
Translate business needs into functional requirements, process maps, user
stories, business cases, and solution specifications.
Serve as a key liaison between business teams, Salesforce account teams,
implementation partners, and technology organizations.
Partner with Salesforce administrators and technical teams to support
solution design, development, testing, deployment, and adoption.
Evaluate new Salesforce capabilities, integrations, automation opportunities,
and connected technologies that improve commercial effectiveness and
scalability.
Lead initiatives that improve sales effectiveness, commercial execution,
customer engagement processes, and operational excellence.
Drive standardization of CRM-related business processes, account planning
methodologies, lead management practices, opportunity management workflows,
and data standards.
Identify process gaps, inefficiencies, and user challenges and recommend
scalable solutions.
Partner with Sales Leadership, Deal Desk, Revenue Operations, and Marketing
to improve commercial workflows and technology-enabled execution.
Support pipeline management, forecasting processes, territory planning
activities, and reporting requirements through Salesforce governance and
optimization.
Develop and implement adoption strategies, enablement programs,
communications, and training initiatives.
Establish success metrics and performance indicators to measure CRM adoption,
effectiveness, and business impact.
Build trusted relationships across Sales, Client Partner, Marketing, Finance,
Revenue Operations, Deal Desk, and Technology organizations.
Support commercial transformation initiatives and help ensure Salesforce
capabilities evolve to meet changing business needs.
Foster productive partnerships with Salesforce representatives and strategic
technology vendors.
Collaborate across organizational boundaries to align business priorities
with platform capabilities and delivery roadmaps.
Build alignment and influence decisions through collaboration, credibility,
and trusted relationships.
Promote a culture of accountability, innovation, continuous improvement, and
customer focus.
Requirements
Bachelor's degree in Business, Marketing, Information Systems, Analytics,
Finance, Technology, or a related discipline preferred.
5+ years of relevant experience in Salesforce CRM, Sales Operations, Revenue
Operations, Commercial Operations, Business Analysis, Process Improvement, or
a related discipline.
Demonstrated experience as a Salesforce CRM business partner, product owner,
business analyst, consultant, or subject matter expert supporting enterprise
sales organizations.
Experience partnering with executive leaders, sales teams, marketing
organizations, and technology teams to support CRM strategy and
transformation initiatives.
Experience gathering requirements, facilitating workshops, documenting
business processes, and translating business needs into technology solutions.
Experience managing or supporting CRM roadmaps, enhancement portfolios, and
stakeholder prioritization processes.
Experience leading CRM adoption, change management, training, communications,
and organizational readiness efforts.
Demonstrated success improving CRM utilization, reporting effectiveness,
process compliance, data quality, and commercial performance.
Experience working within complex, matrixed organizations and influencing
decisions across multiple stakeholder groups.
Strong understanding of pipeline management, forecasting methodologies,
account planning, lead management, opportunity management, and commercial
performance measurement.
Experience supporting enterprise-scale Salesforce environments and commercial
technology ecosystems.
Strong understanding of Salesforce platform capabilities, workflows,
reporting, dashboards, automation, governance, security models, and user
experience best practices.
Knowledge of Salesforce Sales Cloud and associated commercial business
processes.
Ability to evaluate business requirements and recommend scalable Salesforce
solutions.
Familiarity with Salesforce integrations, APIs, middleware solutions, and
connected applications.
Strong understanding of Sales Operations, Revenue Operations, CRM governance,
commercial process optimization, pipeline management, forecasting, territory
planning, data governance, business process design, process standardization,
sales technology ecosystems, and commercial reporting and analytics.
Strong analytical and problem-solving capabilities.
Experience leveraging dashboards, reporting frameworks, KPIs, and operational
performance metrics to drive decisions.
Strong communication, facilitation, collaboration, and stakeholder management
skills.
Preferred Qualifications
Salesforce Administrator, Advanced Administrator, Business Analyst, AI
Associate, Sales Cloud Consultant, or other relevant Salesforce
certification.
Experience supporting enterprise CRM governance and transformation
initiatives.
Experience managing Salesforce adoption programs within large sales
organizations.
Knowledge of commercial technology ecosystems, including Salesforce, Power
BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales
enablement solutions.
Familiarity with AI-enabled sales technologies, automation capabilities, and
digital enablement platforms.
Experience supporting go-to-market transformations, commercial operating
model redesigns, and organizational change initiatives.
Advanced Microsoft Excel skills.
Experience with Power BI or similar business intelligence platforms.
Success in This Role
Success in this role will be demonstrated through:
Strong Salesforce adoption and user engagement.
Effective CRM governance and prioritization.
Improved commercial processes and Salesforce usability.
Strong alignment between commercial stakeholders and technology teams.
Effective delivery and adoption of Salesforce enhancements.
Improved data quality, reporting effectiveness, and process consistency.
Identification and implementation of opportunities to increase business value
through Salesforce, automation, AI, and connected technologies.
Trusted partnerships across Sales, Marketing, Revenue Operations, Deal Desk,
Commercial Performance & Technology, and other key stakeholder groups.
Flexible Working
At Conduent, we value individuality and flexibility in how our associates work
and deliver their best. In this role, you can expect the following working
conditions:
Remote work: Enjoy the flexibility of working from home, optimizing your
work-life balance.
The role can be remote, but candidates who live within 50 miles of our Florham
Park, NJ; Atlanta, GA; or Fort Lauderdale, FL offices would be expected to work
a hybrid schedule.
Working For You:
Perks and rewards designed for you:
Health and Welfare Benefits: Tailored to fit your and your family's needs,
effective from day one.
Retirement Savings: Supportive plans to help you secure your financial
future.
Employee Discounts: Access a broad array of discounts on merchandise,
services, travel, and more.
Career Growth Opportunities: A variety of opportunities to advance your
career within a global company.
Paid Training: Earn while you learn with access to award-winning learning
platforms.
Paid Time Off: Attractive packages designed to help you enjoy your life
outside of work.
Great Work Environment: Join an award-winning culture recognized for
diversity and inclusion efforts.
Join Us:
At Conduent, we are united by a single mission. We know that our success is tied
to the success of our associates. We strive to create an environment where you
can:
Bring your authentic self to work every day.
Grow and thrive both personally and professionally.
Make a meaningful impact with our clients, in our communities, and for the
millions of people we serve.
When you join Conduent, you are part of a future-oriented team – shaping both
the company's and your own future. With more than 54,000 associates in 24
countries, you'll have opportunities to grow with people who inspire you to be
your best.
Pay Transparency Laws in some locations require disclosure of compensation
and/or benefits-related information. For this position, actual salaries will
vary and may be above or below the range based on various factors including but
not limited to location, experience, and performance. In addition to base pay,
this position, based on business need, may be eligible for a bonus or incentive.
In addition, Conduent provides a variety of benefits to employees including
health insurance coverage, voluntary dental and vision programs, life and
disability insurance, a retirement savings plan, paid holidays, and paid time
off (PTO) or vacation and/or sick time. The estimated salary range for this role
is ($97,000 - $127,000)
Through our dedicated associates, Conduent delivers mission-critical services
and solutions on behalf of Fortune 100 companies and over 500 governments -
creating exceptional outcomes for our clients and the millions of people who
count on them. You have an opportunity to personally thrive, make a difference
and be part of a culture where individuality is noticed and valued every day.
Conduent is an Equal Opportunity Employer and considers applicants for all
positions without regard to race, color, creed, religion, ancestry, national
origin, age, gender identity, gender expression, sex/gender, marital status,
sexual orientation, physical or mental disability, medical condition, use of a
guide dog or service animal, military/veteran status, citizenship status, basis
of genetic information, or any other group protected by law.
For US applicants: People with disabilities who need a reasonable accommodation
to apply for or compete for employment with Conduent may request such
accommodation(s) by submitting their request through this form that must be
downloaded: click here to access or download the form
[https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf].
Complete the form and then email it as an attachment to FTADAAA@conduent.com
[FTADAAA@conduent.com]. You may also click here to access Conduent's ADAAA
Accommodation Policy
[http://downloads.conduent.com/content/usa/en/document/cdt_adaaa_accommodation_pol.pdf].