Note: The job is a remote job and is open to candidates in USA. Healthpreneur is seeking an experienced YouTube Script Writer to transform healthcare expertise into engaging video content. The role involves developing content strategies, researching medical topics, writing conversational scripts, collaborating with health professionals, and improving content based on viewer performance.
Responsibilities
- Develop titles, hooks and thumbnail copy before writing
- Think through: * Why would someone click? * What question are they trying to answer? * What tension exists? * What curiosity gap are we creating? * What promise are we making?
- Write 7 to 10 minute YouTube outlines & scripts that: * Hook immediately * Explain complex medical topics simply * Apply direct-response thinking to educational content, structuring ideas for momentum, comprehension, and action * Feel natural when spoken * Keep viewers watching
- Research: * Medical literature * Competing videos * Patient language * Common objections * Search intent …while remaining grounded in evidence
- Lead strategy conversations with clients
- Interview them
- Challenge assumptions
- Extract stories
- Refine positioning
- Gain buy-in around channel direction
- Coach clients toward stronger content decisions
- Review video performance
- Identify patterns
- Refine future topics
- Improve retention
- Improve scripts based on viewer behavior
Skills
- You have significant experience working in, writing about or communicating complex health topics
- You understand medical terminology, conventional and natural health perspectives, patient concerns and the importance of accurate, evidence-based communication
- Healthcare marketing
- Medical or scientific writing
- Experience as a clinician or health practitioner
- Patient education
- Ghostwriting for health experts
- Medical communications
- Healthcare journalism
- Experience interviewing subject matter experts
- Experience working with physicians, practices or healthcare brands
- You naturally write the way people speak
- Your scripts sound effortless when read aloud and can be adapted to reflect different clients' personalities and speaking styles
- You understand that a technically correct sentence can still sound unnatural when spoken
- You understand the difference between the topic, the intended viewer and the packaging used to attract that viewer
- You can identify:
- * Who the video is for * Their level of awareness * What they already understand * What would make them click * What promise the video must fulfill
- You ensure that the title, thumbnail, opening hook and actual content remain aligned
- You understand how to unfold information rather than dump it all at once
- You can use:
- * Open loops * Tension * Pattern interruptions * Delayed reveals * Payoffs
- You know when to answer a question and when to hold the answer long enough to keep the viewer engaged without becoming manipulative or frustrating
- You are comfortable entering unfamiliar areas of health, researching them responsibly and asking experts detailed questions until you truly understand their perspective
- You know the difference between gathering information and uncovering what is actually interesting
- You use AI to accelerate research, ideation, organization and early drafts without outsourcing your judgment to it
- You know how to direct, challenge and refine AI-generated work
- Every final script must feel original, specific, conversational and human
- You are able to identify and remove common signs of weak AI-generated writing, including:
- * Generic phrasing * Predictable sentence patterns * Information that sounds important but says very little
- You understand that strong writing is often created by removing more than you add
- You instinctively eliminate:
- * Repetition * Obvious statements * Filler * Tangents * Anything that does not advance the argument, deepen the viewer's understanding or create interest in what comes next
- You are comfortable leading conversations with accomplished health professionals
- You can listen carefully, ask challenging questions, explain strategic decisions, respond professionally to feedback and respectfully push back when a client's preferred direction is unlikely to work
- You build confidence without becoming passive or overly agreeable
- Deep understanding of YouTube as a platform, including packaging, viewer psychology, retention, audience expectations and what earns attention in educational content
- Understands direct response principles and knows how to apply them to YouTube without making videos feel like advertisements
Benefits
- Flexibility over when and where you work
- Outside of scheduled client and team meetings, you’ll largely manage your own schedule
Company Overview