Note: The job is a remote job and is open to candidates in USA. Trulieve is a cannabis company focused on providing patients with quality, safe, and reliable products. The Wholesale Business Development Representative supports third-party brand partners, drives sell-through and revenue growth, and expands wholesale markets by managing accounts, prospecting dispensary partnerships, conducting product education, and executing field marketing activities.
Responsibilities
- Act as a field representative supporting third-party brand partners within assigned wholesale accounts
- Partner with Sales to drive sell-through, improve in-store performance, and support revenue goals
- Actively identify, target, and prospect new dispensary and wholesale accounts within the territory
- Build and maintain strong relationships with dispensary staff, buyers, and key decision makers
- Conduct budtender trainings and product education to increase product knowledge, advocacy, and conversion
- Generate brand awareness by executing in-market support and events
- Monitor product placement, merchandizing, and inventory levels; identify opportunities to improve performance
- Gather competitive insights and provide real-time feedback to Sales and Marketing teams
Skills
- 2+ years of experience in field marketing, sales, brand ambassadorship, or account management (CPG or cannabis preferred)
- Effective communication, collaboration, and organizational skills
- Proven ability or strong interest in prospecting, lead generation, and supporting sales growth
- Flexibility of hours – some nights and weekends required
- Must possess a valid driver's license and a reliable mode of transportation
- Must be at least 21 years of age
- Must have visual and auditory acuity with or without aid to perform all functions of the position
- Accurately communicate and exchange sensitive information and ideas with others, observe/inspect details at varying ranges; operate computing devices
- Must be able to move intermittently throughout the workday
- Occasionally required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 25lbs; lift/carry/position objects up to 25 lbs
- Must be able to push, pull, move, and/or lift a minimum of 25lbs to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
- Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks
- 45+ hours weekly with flexible hours and travel up to 70% of work schedule to support the needs of the business
Benefits
- Remote work available
- A comprehensive benefits package including paid time off
Company Overview