Note: The job is a remote job and is open to candidates in USA. DATAMARK, Inc. is seeking a Web Developer & Digital Analytics Specialist to manage its website, marketing technology, analytics, and tracking systems. The role supports digital campaign performance, demand generation, email marketing operations, technical SEO, and data-driven optimization through collaboration with marketing, sales, and technology partners.
Responsibilities
- Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity
- Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed
- The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks
- Analyze user behavior and conversion performance to identify friction points and recommend improvements
- Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data
- The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking
- Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems
Skills
- Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver
- Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance
- Hands-on expertise with web analytics and tracking systems, including GA4, Google • Tag Manager, dashboards, events, goals, UTMs, and attribution models
- Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues
- Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements
- Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics
- Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments
- At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role
Benefits
- If not local to El Paso area, this role may be remote, THIS ROLE IS ONLY AVAILABLE REMOTE IN FL, TX
- Comprehensive Health Care: Medical, dental, and vision plans
- Retirement Savings: 401k and IRA retirement plans
- Life Insurance: Basic, voluntary, and AD&D coverage
- Time Off: Paid time off, paid volunteer hours, and major holidays
- Disability Coverage: Short-term and long-term disability plans
- Professional Growth: Training and development to advance your career
- Wellness Resources: Support for your overall well-being
Company Overview
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