Note: The job is a remote job and is open to candidates in USA. Judge Consulting Group is seeking a Web Content Writer to create, optimize, and manage compliant digital content for medical device and healthcare audiences. The role focuses on content strategy, website migration, SEO and GEO optimization, performance analysis, and adherence to regulatory, legal, medical, accessibility, and brand standards.
Responsibilities
- Write, edit, and optimize content for websites, landing pages, product pages, solution pages, resource centers, blogs, campaigns, and other digital experiences
- Develop compelling and compliant messaging that effectively communicates complex medical device technologies to diverse audiences, including healthcare professionals, clinicians, procurement stakeholders, and patients
- Create new content that supports product launches, awareness campaigns, thought leadership initiatives, and customer education programs
- Partner with marketing, product management, clinical, regulatory, and legal stakeholders to ensure content accuracy and compliance
- Review and enhance existing website content as part of digital platform migration and website modernization initiatives
- Improve message clarity, readability, content structure, and user experience while maintaining regulatory and brand standards
- Conduct content audits and identify opportunities to consolidate, refresh, or retire content
- Align migrated content with information architecture, content governance standards, and customer journey requirements
- Apply advanced SEO best practices, including keyword strategy, search intent alignment, technical content optimization, internal linking, metadata development, schema opportunities, and content performance analysis
- Develop content optimized for emerging AI-driven discovery experiences, including GEO (Generative Engine Optimization) and answer-engine visibility
- Structure content to improve discoverability, readability, accessibility, and engagement across search engines and AI-powered platforms
- Collaborate with analytics and digital teams to monitor content performance and implement continuous improvements based on data-driven insights
- Create and maintain content in accordance with regulatory, legal, privacy, and medical review requirements
- Ensure all content adheres to corporate branding, governance, accessibility, and quality standards
- Participate in review and approval workflows involving regulatory, legal, medical, and marketing stakeholders
- Maintain documentation and version control processes associated with regulated content environments
Skills
- Bachelor's degree in English, Journalism, Communications, Marketing, Life Sciences, Healthcare Communications, or a related field
- 5+ years of professional content writing experience in a regulated industry, preferably medical devices, healthcare, pharmaceuticals, biotech, or life sciences
- Demonstrated experience writing and editing digital content for websites and enterprise marketing platforms
- Strong understanding of SEO best practices and content optimization methodologies
- Working knowledge of GEO (Generative Engine Optimization), AI search experiences, and evolving content discovery trends
- Experience translating technical or scientific concepts into clear, user-friendly content
- Excellent writing, editing, proofreading, and content organization skills
- Ability to manage multiple projects and deadlines in a fast-paced enterprise environment
- Experience supporting website migrations, CMS implementations, or digital transformation initiatives
- Familiarity with content governance frameworks and enterprise content operations
- Knowledge of accessibility standards, including WCAG requirements
- Experience working with healthcare professionals, clinical stakeholders, or medical subject matter experts
- Proficiency with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, Optimizely, Drupal, or similar platforms
- Experience using SEO and content intelligence tools such as BrightEdge, Conductor, Semrush, Ahrefs, Google Search Console, or equivalent platforms
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