Note: The job is a remote job and is open to candidates in USA. The National Wildlife Federation is a grassroots conservation organization focused on ensuring wildlife thrive and advancing conservation, outdoor access, environmental justice, and climate initiatives. The Web Analytics & Optimization Specialist will own the organization’s web analytics platforms, analyze and report on digital performance, define key metrics, and provide recommendations for SEO, AEO, GEO, and supporter engagement optimization. The role also supports data integration, governance, reporting automation, privacy compliance, and collaboration with technical and business stakeholders.
Responsibilities
- Act as the product owner for Google Analytics 4 (GA4), Google Tag Manager, and Plausible
- This includes day-to-day upkeep of these systems, overseeing requests, coordinating upgrade projects, troubleshooting, and ensuring data accuracy
- In addition, it requires working across teams to ensure data syncs accurately across online platforms
- This position will work closely with a vendor to handle complex upgrade projects
- Report on website analytics to provide insights on user behavior and site performance in Looker/Data Studio, GA4, Plausible and Tableau
- This includes working closely with stakeholders to develop and use key metrics to make actional recommendations
- Provide multi-channel reporting to show a full picture of how our supporters are interacting with us digitally across platforms
- Develop reporting that communicates website traffic, acquisition, engagement, conversion, campaign performance, and revenue
- Automate recurring digital reporting wherever possible
- Ensure reporting definitions and KPIs are consistent across teams and platforms
- Support our website and online platforms by assisting with regular tasks such as list imports or data hygiene processes
- Advise NWF on the ever-changing landscape of SEO/AEO/GEO
- Collaborate with Web Development to establish SEO best practices and aid in successful web launches
- Analyze website and campaign performance to identify trends and areas requiring attention
- Evaluate supporter journeys, traffic sources, landing page performance, engagement, conversions, and campaign effectiveness
- Translate analytics into actionable recommendations for communications, digital, marketing, fundraising, and technical teams
- Partner with technical teams to connect web analytics data with broader supporter data in related systems such as eCRM (Engaging Networks) and CRM (Microsoft Dynamics)
- Help establish consistent definitions for digital metrics across systems
- Document analytics configurations, event definitions, tracking methods, and reporting logic
- Follow best practices related to privacy measures and evolving requirements for cookies, consent management, and data collection
- Stay up to date on latest product releases and updates related to GA4, GTM, Looker/Data Studio, browser privacy, etc
- Inform stakeholders of potential downstream impacts for reporting and analytics
Skills
- Strong analytical and problem-solving skills
- Ability to manage multiple priorities while maintaining a positive outlook
- Excellent communication skills, comfortable sharing technical concepts in a way everyone can understand
- Excellent organizational skills with strong attention to detail and accuracy
- Superior critical thinking skills, creatively troubleshooting and thinking through implications beyond what is immediately apparent
- Flexibility, determination, and a sense of humor
- A passion for continuous improvement and learning new technologies
- The employees' actions are expected to reflect the staff values of the National Wildlife Federation
- 3+ years managing Google Analytics 4 (GA4) implementations and administrative settings
- 3+ years working in Google Tag Manager
- 3+ years working in Google Looker/Data Studio
- 3+ years experience working with complex, large data sets
- There may be 1-10 travel days per year to attend conferences and perform field office visits
- This position will be based in Reston, Virginia
- In this position, the employee may work hybrid or fully remote to be decided jointly with their supervisor in the final stages of the interview process
- Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace
- The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet)
- To be eligible for this role you must be a U.S. citizen or have valid work authorization to work in the U.S
- Experience with Tableau or similar reporting platform
- Experience with Airtable, Crazyegg, WooRank, Plausible or similar tools
- Experience with cookie consent management tools
- Familiarity with Sitecore or WordPress data
Benefits
- Flexible scheduling
- Hybrid or fully remote work, to be decided jointly with the supervisor in the final stages of the interview process
- Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
- Paid winter break between December 25 to January 1
- Up to 16 weeks of fully paid Family and Medical Leave
- Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
- Therapist available at no cost
- Pet insurance and discount perk program
- Annual wellbeing allowance
- Retirement plan with immediate match and vesting
- Annual year end retirement contribution
- Tuition Reimbursement
- Adoption and Surrogacy assistance
- Pet adoption stipend
- Student Loan management
Company Overview