Note: The job is a remote job and is open to candidates in USA. Javvy is a better-for-you beverage company expanding from a direct-to-consumer brand into an omnichannel business with major retail distribution. The VP of Sales will lead national wholesale, retail, and distributor expansion, manage key account relationships, and build a high-performing sales organization. The role will also oversee forecasting, trade spend, broker and field execution, and cross-functional go-to-market planning.
Responsibilities
- Lead Retail & Distributor Expansion: Develop and execute the strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels
- National Accounts: Build and manage relationships with major retail chains (e.g., Whole Foods, Target, Kroger, Walmart, H-E-B etc.) and drive new account wins and growth
- Distributor Management: Expand and optimize partnerships with key distributors (e.g., UNFI, KeHE, Pod Foods, etc.), ensuring strong execution and sell-through
- Build & Lead Sales Team: Recruit, develop, and manage a top-tier sales team, including account managers, broker partners, and field sales reps to support company growth
- Broker & Field Strategy: Oversee broker relationships and field sales execution to ensure brand standards and retail velocity goals are met
- P&L & Forecasting: Own sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account
- Cross-Functional Collaboration: Work closely with Marketing, Operations, Finance, and Executive Leadership to align go-to-market execution, product launches, and inventory planning
- Strategic Planning: Continuously monitor market trends, retail data, and competitive landscape to identify new opportunities and inform sales strategy
Skills
- 8+ years of sales leadership experience in the CPG industry, with a strong focus on retail and distribution growth
- Experience in Mass Grocery (Kroger, Albertson/Safeway, Ahold Delhaize, Publix)
- Proven track record of driving national retail expansion and managing key account relationships
- Deep knowledge of distributor networks and broker partnerships
- Strong financial acumen around tradespend, margin, promotional strategy, and sales forecasting
- Experience scaling a sales team in a high-growth, entrepreneurial environment
- Strong leadership, negotiation, and relationship-building skills
- Highly analytical and data-driven, with the ability to translate insights and KPI's into action
- Direct relevant experience & Bachelor's degree required
- MBA or relevant advanced degree is a plus
- MBA or relevant advanced degree is a plus
Benefits
- Competitive bonus
- 100% company-paid health, dental, vision, and life insurance for employees (family coverage available at employee cost)
- 401(k) retirement plan
- Parental leave
- Free access to Javvy products
- Career growth opportunities
- Remote work
Company Overview