Note: The job is a remote job and is open to candidates in USA. altshare is a global equity management platform that helps startups, finance teams, investors, and professional partners manage equity, cap tables, valuations, and employee equity plans. The VP Marketing will lead global marketing strategy and execution, with a strong focus on accelerating U.S. growth through demand generation, product marketing, brand development, sales enablement, analytics, and AI-driven automation.
Responsibilities
- Global marketing and Go-To-Market strategy, with a strong focus on the U.S
- Demand Generation and marketing-sourced pipeline
- Building and scaling our U.S. marketing engine
- SEO, paid campaigns, outbound initiatives, partnerships, events, and content
- Brand positioning, messaging, PR, thought leadership, and social media
- Product Marketing and sales enablement
- Funnel performance, conversion, attribution, and marketing analytics
- Close alignment with Sales to generate, nurture, and convert pipeline
- External agencies, vendors, and partners
- AI and automation initiatives to improve marketing efficiency and scale
Skills
- 7–10+ years of B2B marketing experience
- Strong experience in B2B SaaS and/or FinTech
- Significant experience building and scaling marketing in the U.S. market
- Proven experience across Demand Generation, GTM, Product Marketing, and Brand
- Proven ability to generate pipeline and connect marketing activity to revenue
- Experience working closely with Sales and commercial leadership
- Strong understanding of the U.S. B2B buyer journey and modern SaaS go-to-market strategies
- Strong commercial mindset and ownership mentality
- Analytical, data-driven, and highly hands-on
- Comfortable operating in a fast-growing environment and building processes from the ground up
- Excellent written and spoken English
- Experience marketing to CFOs, founders, VCs, finance teams, law firms, or other financial decision-makers is a strong advantage
- Experience in equity management, financial SaaS, private markets, or adjacent FinTech categories is also a strong advantage
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