Note: The job is a remote job and is open to candidates in USA. Pluralsight provides a learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. The VP, Marketing Operations & Digital Platform will lead the technology, automation, data, digital platform, and program management infrastructure supporting Marketing, including GTM systems, martech, pluralsight.com, planning, budgets, and cross-functional execution.
Responsibilities
- Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving
- Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine
- Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage
- Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance
- Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes
- Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO
Skills
- * 15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management — with real depth in a B2B SaaS or complex tech environment
- * A track record of building or transforming a Marketing Operations function, not just running one
- * Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance
- * Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale
- * Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership
- * A history of leading blended teams — employees, agencies, contractors, and technology partners — through real change
- * 15+ years in Marketing Ops, digital platforms, martech, or program management
- * Experience leading leaders and multidisciplinary teams
- * Ownership of technology and operations budgets, vendor strategy, and contracts
- * Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
- * Bachelor's degree or equivalent experience
- * This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays
- * Experience across both B2B enterprise and B2C / self-service models
- * Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana
- * SEO, AEO, and GEO strategy development
- * Ecommerce, checkout, trials, or product-led growth experience
- * Led a major GTM systems or digital platform transformation
Benefits
- Bonus eligibility
- Comprehensive medical coverage
- Unlimited PTO
- Wellness reimbursement
- Professional development funds
- Remote work with remote flexibility on Mondays and Fridays; applicants within 45 miles of the Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday
Company Overview