Note: The job is a remote job and is open to candidates in USA. Basis Technologies provides software that automates digital media operations across planning, reporting, and financial reconciliation. The Media Planning Associate supports integrated media planning, campaign performance analysis, proposal development, account workflows, client communication, and coordination across internal teams.
Responsibilities
- Developing a foundational understanding of how digital channels work together to deliver an integrated media plan including: programmatic display, video, CTV, audio, paid social, and paid search
- Supporting media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts
- Building familiarity with media metrics and assisting in the development of performance measurement plans
- Managing internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time
- Acting as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements
- Staying current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth
- Gaining visibility into internal processes across planning, buying, reporting, and delivery--serving as a key connector between internal teams and client needs
Skills
- * Strategic thinking and proactive client service skills
- * Proven communication skills, particularly in a client-facing manner
- * Strong issue resolution and problem-solving capabilities
- * Ability to work well in a cross functional team environment
- * Passion for learning and staying up to date on media research and systems
- * Intermediate MS Excel and PowerPoint skills
- * Commitment to creating inclusive, respectful environments where all voices are valued and supported
- * Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
- * 6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
- * Hands on DSP buying experience
- * Previous holistic media planning experience
- * Experience in digital reporting dashboards such as Datorama
- * Experience buying Paid Search and/or Paid Social ads
- * Basis Certified
Benefits
- A flexible work week
- 401k/RRSP matching
- Mental health support
- Paid sabbaticals
- Generous parental leave
- Flexible work options
Company Overview