Note: The job is a remote job and is open to candidates in USA. Forbes Advisor helps readers make informed decisions through trusted advice and guidance across a broad range of consumer topics. The VP, Marketing Data Strategy will help define and lead the future of marketing data strategy, including measurement, attribution, customer intelligence, first-party data, marketing platforms, data products, and AI. The role will influence strategic decisions, build organizational capability, and guide teams toward measurable commercial outcomes.
Responsibilities
- Marketing Measurement & Attribution: Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions
- Customer Intelligence & First-Party Data: Help shape how customer data is collected, organised and activated across the business
- Marketing Platforms & Activation: Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance
- Data Products & Decision Intelligence: Help move the organisation from one-off analysis towards reusable products and decision-support capabilities
- Strategic Leadership: Challenge assumptions and influence the future direction of our marketing data strategy
- Team Leadership & Capability Building: Play an important role in building and developing the next generation of leaders across Data & Analytics
Skills
- Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes
- Deep expertise in at least one of the following:
- Marketing measurement and attribution
- Customer intelligence and first-party data
- Applied data science and predictive modelling
- Marketing platforms and activation
- Data products and decision intelligence
- A track record of building products, platforms or capabilities that deliver measurable commercial outcomes
- Deep understanding of Performance Marketing
- Strong commercial judgement and the ability to prioritise initiatives based on business value
- Confidence influencing senior stakeholders across both technical and non-technical audiences
- Experience developing teams, coaching leaders and building organisational capability
- Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value
Benefits
- Remote work arrangement
Company Overview