Note: The job is a remote job and is open to candidates in USA. IDC is hiring a VP, Digital Growth to lead its global digital presence and turn digital channels into measurable demand generation and revenue drivers. The role oversees website strategy, SEO/AEO, paid media, social, campaigns, marketing technology, analytics, and the Digital and Web team.
Responsibilities
- Own company website as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution
- Develop and execute IDC's global digital strategy across web, organic search, paid media, social media, and digital experiences
- Create a repeatable, digital marketing playbook for integrating acquired companies into IDC's broader digital strategy
- Own and evolve our global SEO strategy across technical SEO, on-page optimisation, content, and authority building to increase visibility with priority buyers
- Build IDC's Answer Engine Optimisation (AEO) strategy, ensuring our content and digital presence are discoverable across AI assistants, LLMs, and emerging search experiences
- Monitor changing digital discovery and buyer behaviour, adapting our strategy as AI continues to reshape how enterprise software is researched and evaluated
- Own global paid media strategy across paid search, paid social, programmatic, and content syndication, with clear pipeline and CAC targets
- Drive continuous testing and optimisation across paid channels to improve conversion, pipeline contribution, and efficiency
- Partner with team to execute the digital components of integrated global demand campaigns, ensuring paid, organic, email, and web experiences work together effectively
- Develop and optimise digital nurture and marketing automation programs that move prospects through the funnel with relevant and timely experiences
- Own the digital analytics framework, providing clear visibility into the buyer journey from first digital interaction through to pipeline and revenue
- Own and optimise the digital marketing technology stack, including web analytics, tag management, SEO, paid media, and digital experience platforms
- Partner with operations to ensure digital data integrates effectively with internal systems, such as Salesforce, and marketing attribution models
- Evaluate and implement emerging AI-powered digital capabilities that improve targeting, personalisation, buyer experience, and conversion
- Lead and develop the Digital and Web team, building the capabilities required to support IDC's continued global growth
Skills
- 8+ years of digital marketing experience within enterprise B2B SaaS,AI or Data including at least 3 years in a senior leadership role
- Deep expertise across web strategy, SEO, and paid media, with measurable examples of driving pipeline and revenue outcomes
- Strong understanding of Answer Engine Optimisation (AEO), AI-driven search, and how LLMs are changing enterprise software discovery and buyer behaviour
- Proven experience turning a B2B website into a measurable demand generation and conversion channel
- Strong experience managing paid media investment against pipeline, CAC, and ROI targets
- Highly data-driven and analytical, with experience connecting digital performance to pipeline attribution and revenue
- Strong understanding of digital buyer journeys, conversion optimisation, testing, personalisation, and marketing automation
- Experience managing and optimising digital marketing technology and analytics platforms
- Proficiency in HubSpot, Google Analytics, Salesforce, and major paid media and SEO platforms
- Strong leadership and stakeholder management skills, with experience leading and developing high-performing digital teams
- Experience marketing to technical buyers within complex, vertical-specific enterprise markets would be a significant advantage
Benefits
- 15 vacation days (prorated based on start date)
- 12 company-paid holidays
- 6 paid sick days (prorated based on start date; may vary by state)
- Medical, dental, and vision coverage
- 2 floating holidays (prorated based on start date)
- 1 volunteer day
- 401(k) company match (IDC matches 3% on the first 6% of employee contributions)
- Company-paid short-term disability
- Company-paid life insurance
- Company-paid parental leave
Company Overview