Note: The job is a remote job and is open to candidates in USA. River is a financial institution focused on helping people use and understand Bitcoin. The Video Content Strategist will own the YouTube content pipeline, including idea development, scripting, titles, thumbnails, storytelling, and performance optimization. The role will build repeatable systems for producing high-quality video content and collaborate with marketing, production, and company leadership.
Responsibilities
- Own the video content pipeline. Generate and filter video ideas, sourcing input from across the marketing team and our extensive research
- Own packaging of the titles and thumbnails. You'll craft them and test them
- Write scripts for medium to long form videos that make money and Bitcoin topics clear, engaging, and impossible to click away from. Some videos will be host-led, others animated
- Develop hooks and introductions to retain the audience and provide structure
- Ensure the story edit matches the script in structure and pacing
- Drive our success metrics on YouTube: view count, retention, and returning-viewer rate, and iterate relentlessly on what the data tells you
- Build the systems that let us produce quality content consistently: The idea backlog, filtering process, scripting process, and a testing loop for titles and thumbnails
Skills
- A track record of growing a video channel, your own or one you led. Not just script writing, but ideas and packaging that measurably moved views and retention
- An obsession with packaging. You study titles and thumbnails, you have real opinions about why videos win or lose, and you can prove your craft with examples
- Exceptional writing and storytelling. You can take a dense economic idea and make a stranger care about it in a single sentence
- A strong understanding of the YouTube algorithm, retention curves, and click-through rate
- You have a solid understanding of Bitcoin in the economic sense, and what makes it an answer to many of the financial problems the world faces
- A strong sense of ownership. You own the idea end to end, you gather input from the team, but the call is yours, and you stand behind the result
- You have integrity and know how to present the facts honestly and the brand professionally
- On-camera, interviewing, or hosting experience
- A background in finance, economics, or journalism
Benefits
- Equity
- Unlimited Paid Time Off
- Parental leave, separate from PTO policy
- Medical, dental, and vision insurance + 401k for US based employees
- Remote option: You can work from anywhere in the Americas or Europe.
- Take-home challenge (a paid packaging and scripting exercise)
Company Overview