Note: The job is a remote job and is open to candidates in USA. Alexia Admor is hiring a UGC & Influencer Marketing Coordinator to build and grow its creator marketing program for its women's fashion brand. The role coordinates creator relationships, product-gifting collaborations, user-generated content, cross-channel marketing, and performance tracking.
Responsibilities
- Research, identify, and recruit fashion content creators, micro-influencers, and brand enthusiasts who align with Alexia Admor's customer demographic
- Build and maintain an organized database of potential and active creators
- Conduct outreach through Instagram, TikTok, email, and creator platforms
- Negotiate cost-effective collaborations, prioritizing product gifting and mutually beneficial partnerships
- Develop long-term relationships with creators who consistently produce compelling content
- Coordinate the entire creator collaboration process, from initial outreach through product selection, sample shipment, and content delivery
- Develop clear creative briefs for try-on videos, styling demonstrations, lifestyle photography, product reviews, and testimonials
- Ensure that content accurately represents our garments, including fit, fabric, color, and styling
- Review creator submissions for quality, brand consistency, and commercial appeal
- Organize approved content for use across our digital marketing and retail channels
- Maintain records of content usage rights and permissions
- Work with our design, merchandising, and e-commerce teams to identify products that would benefit from creator-generated content
- Help develop lifestyle content for Shopify, Instagram, TikTok, email campaigns, digital advertising, and retail partners
- Support initiatives designed to improve product presentation, customer engagement, and online conversion
- Identify opportunities to repurpose successful content across multiple marketing channels
- Research and evaluate UGC platforms such as Hue, minisocial, JoinBrands, Billo, and similar services
- Utilize AI-powered tools to streamline creator discovery, outreach, campaign planning, and content management
- Recommend efficient, cost-effective ways to scale content production without sacrificing authenticity or quality
- Track creator outreach, collaboration acceptance rates, content deliverables, and campaign costs
- Monitor cost per approved video or image and identify opportunities to improve efficiency
- Help evaluate which content formats, creators, and product categories generate the strongest results
- Provide concise weekly updates on progress and deliverables
Skills
- Experience with influencer outreach, UGC creation, social media marketing, or creator partnerships
- Strong familiarity with Instagram, TikTok, and short-form video content
- Excellent written communication and organizational skills
- Ability to independently manage multiple creators, deadlines, and projects
- Strong visual judgment and an understanding of contemporary women's fashion
- Resourceful, proactive, and comfortable working independently in a remote environment
- Proficiency with Google Sheets, Excel, or similar organizational tools
- 1–3 years preferred
- Previous experience with fashion, apparel, beauty, or lifestyle brands
- Experience coordinating product-gifting campaigns
- Familiarity with creator platforms such as Hue, minisocial, JoinBrands, Billo, or Insense
- Experience with Shopify, Canva, CapCut, or similar tools
- Familiarity with AI tools for marketing, research, and workflow automation
- Existing relationships with fashion creators or micro-influencers
- Experience tracking content performance or e-commerce marketing results
Benefits
- Bonus based on performance
- Flexible schedule
- Opportunity for advancement
- Fully remote (United States)
Company Overview