Note: The job is a remote job and is open to candidates in USA. Peachtree Entertainment is a national concert promoter focused on touring projects, indoor rodeo concepts, and outdoor festivals. The Tour Marketing Manager will execute full-funnel marketing campaigns for concerts and tours, supporting campaign strategy, creative development, digital performance monitoring, budgeting, artist and venue coordination, promotions, and reporting.
Responsibilities
- Build and support the execution of marketing campaigns for concerts and tours, ensuring key milestones are effectively promoted across channels
- Assist with campaign planning, media buying (traditional and digital), and budget tracking, ensuring deliverables align with strategic goals and timelines
- Partner with external media agencies to traffic creative and monitor digital media campaign performance
- Manage invoice tracking and assist with budget reconciliations
- Serve as the day-to-day contact for internal teams (talent buying, ticketing, creative) to ensure marketing deliverables are aligned across departments
- Support communication and asset routing to artist management teams, agents, and venue marketers, ensuring timelines and approvals are met
- Collaborate with venue partners and local market teams to maximize awareness and ticket sales
- Coordinate with the creative and social media team to develop assets for social media, email, digital ads, and market-specific promotions
- Ensure brand consistency across all show marketing materials
- Assist with market-specific promotions, including ticket giveaways, contests, and influencer campaigns
- Identify and support grassroots marketing efforts and non-traditional promo opportunities in key markets
- Compile and maintain weekly marketing trackers highlighting ticket trends, digital performance, and campaign highlights
- Participate in post-show recap presentations with learnings and recommendations
Skills
- 3–5 years of experience in entertainment, festival, or sports marketing (live events or promoter experience strongly preferred)
- Strong project management and organizational skills with excellent attention to detail
- Creative problem solver who thrives in fast-paced environments and can think outside the box
- Working knowledge of digital advertising, email/SMS marketing, and content strategies
- Comfortable using project management and reporting platforms to track performance
- Excellent written and verbal communication skills, with the ability to collaborate across departments and with external partners
- Ability to manage multiple campaigns at once, work under tight deadlines, and adapt quickly to shifting priorities
Benefits
- Remote or Hybrid in Nashville, TN
- Commission Payout Structure
- 100% company paid family Health, Dental, Vision and Life Insurance.
- Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
- Generous paid time off including paid holidays, sick time and personal days.
- Opportunity to participate in 401(k) programs with company match.
- Company to pay for or reimburse for all travel and other related expenses for approved company business.
- Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
- Opportunities to grow and develop in a fun, dynamic environment.
Company Overview