Note: The job is a remote job and is open to candidates in USA. Stacks is a performance marketing platform connecting advertisers with creators, publishers, and media partners to drive measurable customer acquisition. The company is seeking an experienced TikTok Performance Marketing Contractor to manage, test, optimize, and scale TikTok paid media and Spark Ads campaigns for app acquisition while maintaining strong performance.
Responsibilities
- Manage and optimize TikTok advertising campaigns for app acquisition
- Launch and scale Spark Ads using creator/influencer content
- Test different creators, creative concepts, messaging, audiences, and campaign structures
- Monitor campaign performance and make ongoing optimization decisions based on KPIs
- Analyze performance data to determine what to scale, pause, or test next
- Maintain target acquisition costs while growing campaign volume
- Work with the Stacks team to identify new opportunities for TikTok acquisition
- Provide regular performance updates, insights, and recommendations
- Stay current on TikTok advertising products, Spark Ads best practices, and emerging performance marketing strategies
Skills
- Proven experience managing and scaling TikTok paid media campaigns
- Strong hands-on experience with Spark Ads
- Experience with mobile app acquisition / user acquisition
- Demonstrated ability to take campaigns from testing → optimization → scale
- Strong understanding of performance metrics including CPA, CPI, ROAS, CTR, conversion rate, and LTV
- Experience using creator/influencer content in a performance marketing environment
- Strong analytical and problem-solving skills
- Comfortable independently managing budgets and making optimization decisions
- Ability to move quickly, test aggressively, and learn from performance data
- Experience scaling app-install campaigns
- Experience with AppsFlyer, Adjust, or another mobile measurement platform
- Affiliate or performance marketing experience
- Experience working with creator-generated content at scale
- Experience managing multiple campaigns or offers simultaneously
Benefits
- Remote work
- Potential for an ongoing relationship based on performance
Company Overview