Note: The job is a remote job and is open to candidates in USA. HealthEquity is focused on saving and improving lives by empowering healthcare consumers through health and financial solutions. The Senior Content Designer will shape the voice and content strategy for the healthcare marketplace by creating clear, trustworthy, and human-centered experiences across the customer journey. The role partners with cross-functional teams and uses research, analytics, experimentation, and AI-assisted tools to improve engagement, conversion, and customer outcomes.
Responsibilities
- Design and write clear, concise, and human-centered content across mobile and web marketplace experiences
- Develop compelling product descriptions, educational content, value propositions, and decision-support experiences that help members understand complex healthcare and financial products and make informed purchasing decisions
- Create content across the end-to-end customer journey, including discovery, search, comparison, onboarding, checkout, notifications, account management, and post-purchase experiences
- Audit existing experiences to improve clarity, consistency, accessibility, customer confidence, and conversion
- Develop reusable content standards, voice and tone guidance, terminology, and scalable content patterns
- Partner with UX Design, Product, Research, Marketing, Legal, and business stakeholders to deliver clear, compliant, and customer-centered content experiences
- Define content strategies that improve customer education, engagement, conversion, and the overall marketplace experience
- Use customer research, analytics, experimentation, and business insights to continuously optimize content performance and customer outcomes
- Leverage AI-assisted writing and research tools to accelerate content creation, experimentation, and analysis while maintaining quality, accuracy, consistency, and brand voice
Skills
- 5+ years of experience in Content Design, UX Writing, or Content Strategy for customer-facing digital products, with a strong portfolio demonstrating strategic thinking and measurable business impact
- Experience creating content for e-commerce, digital marketplaces, telehealth, affiliate marketing, healthcare, fintech, or other consumer-facing digital experiences
- Exceptional content design, writing, editing, and information architecture skills, with the ability to simplify complex concepts into clear, intuitive customer experiences
- Experience designing content across end-to-end customer journeys that support product discovery, decision-making, conversion, onboarding, and long-term engagement
- Experience establishing content standards, voice and tone guidelines, or content governance that improve consistency across products and channels
- Ability to influence product direction through content strategy, using customer research, analytics, and experimentation to improve content effectiveness and business outcomes
- Familiarity with behavioral science, accessibility, and AI-assisted content creation, with a passion for creating content that educates, builds confidence, and empowers customers
Benefits
- Performance-based incentives as part of the total compensation package
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- Remote work
- HealthEquity covers all required travel and accommodations for onsite Trailhead onboarding
Company Overview