Note: The job is a remote job and is open to candidates in USA. Skan AI is hiring a Senior SEO & AI Search Manager to drive brand visibility and qualified traffic through traditional search engines and AI-powered search platforms. The role owns SEO and AEO/GEO strategy and execution, optimizing content and technical infrastructure while measuring organic discovery and pipeline impact.
Responsibilities
- Own the strategy, planning, and execution of Skan AI's SEO and AEO/GEO programs to maximize visibility across traditional and AI search platforms and LLM-generated responses
- Identify high-impact search queries and AI prompts in target markets, then optimize content architecture and structured data to maximize visibility in both traditional search rankings and AI citations
- Partner with product marketing and content teams to ensure alignment on ICP targeting, messaging hierarchy, and answer-ready content formats
- Equip content teams with data-driven insights on high-impact queries, competitor positioning in AI responses, and content gaps
- Design and implement schema markup strategies (FAQs, HowTos, Q&As, Organization, Product) to improve AI platform recognition and citation
- Collaborate closely with demand generation to ensure AI-driven organic traffic converts efficiently through optimized landing pages and nurture paths
- Build and optimize scalable workflows for content optimization, ensuring domain authority, entity clarity, and citation-worthy formatting across all owned properties
- Work with marketing ops to build and maintain performance dashboards tracking AI visibility, citation frequency, traffic quality, and pipeline attribution from AI-driven channels
- Deliver regular performance updates to senior leadership, sharing insights on AI search trends and actionable recommendations for improving organic discovery
- Manage budget allocation for tools, content production, and experiments to ensure every dollar drives maximum visibility and revenue impact
Skills
- 6-8+ years of SEO and content strategy in fast-paced B2B SaaS or tech environments, with AEO/GEO experience
- Exceptional content instincts with the ability to craft, edit, and optimize compelling copy that resonates with both AI systems and human buyers
- Proven track record of improving brand visibility in SEO and AI-generated responses and featured snippets across multiple platforms
- Demonstrated success in driving organic traffic growth that converts to qualified pipeline and revenue
- Experience in optimizing for AI search platforms including ChatGPT, Claude, and others
- Deep understanding of structured data implementation, entity SEO, and how LLMs retrieve and cite information
- Strong technical proficiency with headless CMS platforms (Sanity) and hands-on experience implementing on-page optimizations, schema markup, and technical SEO improvements
- Working knowledge of HTML, CSS, and JavaScript sufficient to implement and troubleshoot technical changes without heavy developer dependency
- Expertise with tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and AI visibility tracking tools (Profound, Scalenut, and similar tools)
- Experienced in configuring tracking on website using Google Tag Manager and UTMs
- Strong collaborator with content and product marketing teams to align on strategy and ensure flawless execution
- Exceptionally organized and detail-oriented, able to balance strategic thinking and hands-on technical execution
- Highly analytical and data-driven, with a proven ability to identify patterns in AI search behavior and optimize accordingly
- Excellent communicator with the ability to translate complex technical concepts and present actionable, data-driven insights to senior leadership
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