Note: The job is a remote job and is open to candidates in USA. Trafilea is a consumer technology platform that operates digitally native consumer brands, including Shapermint and Truekind. The Wholesale Marketing Manager will lead retail and wholesale marketing across North America and international markets, developing integrated campaigns, managing retail marketing budgets, supporting store launches, and driving sell-through, brand equity, and revenue performance.
Responsibilities
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists
- Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics
- Support freestanding store launches with playbooks, launch plans, and evaluations
- Ensure creative and merchandising alignment with brand positioning and retailer guidelines
- Monitor sell-through, traffic lift, and digital performance metrics for all campaigns
- Own retail marketing budget allocation, including co-op spend and production costs
- Implement AI-driven tools for campaign tracking and creative optimization
- Project & campaign reporting for senior leadership
Skills
- 10+ years in retail/wholesale marketing, leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact; experience with major retailers (Walmart, Macy's, Kohl's, Nordstrom); apparel/intimates a plus
- Proven ability to negotiate and lead vendor/retailer relationships
- Data-driven mindset, using metrics to optimize spend and storytelling
- Proficiency in Excel (advanced formulas, pivot tables), Google Workspace, and PM tools (Asana)
- Hands-on with AI tools to improve efficiency, reporting, and campaign analysis
- Excellent communicator, able to influence execs, vendors, and cross-functional teams
- Strategic thinker (80-20 prioritization), adaptable with contingency planning
- Strong problem-solver, turns data and mistakes into scalable process improvements
- High ownership and accountability, bias for speed and quality standards
Benefits
- 100% remote challenging environment
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