Note: The job is a remote job and is open to candidates in USA. Best Buy is a technology retailer and advertising business seeking a Director, Programmatic Media. The role leads the strategy, growth, and performance of programmatic media across onsite, offsite, and emerging channels, while driving revenue, audience and measurement capabilities, and advertising technology innovation. The leader will develop a programmatic media team, optimize media performance, and partner cross-functionally to deliver scalable solutions for advertisers and Best Buy.
Responsibilities
- Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy’s programmatic media buying program
- Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies
- Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence
- Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes
- Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends
Skills
- 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields
- 5+ years of direct and/or indirect leadership experience
- 5+ years developing and leading programmatic media, audience, or advertising strategies
- 5+ years with DSPs, ad exchanges, ad servers, and programmatic advertising technologies
- 5+ years leading cross-functional initiatives across sales, product, technology, analytics, and operations teams
- Experience leading programmatic capabilities within a retail media network or ecommerce organization or large agency (for example, a holding company)
- Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar technologies
- Knowledge of audience strategy, identity solutions, bidding methodologies, inventory optimization, and measurement frameworks
- Experience with attribution, enabling incrementality testing, and campaign performance analytics
- Proven ability to influence executive stakeholders and drive strategic business outcomes through programmatic advertising
Benefits
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
- Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility.
- Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
- Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
- This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area.
Company Overview
Company H1B Sponsorship