Note: The job is a remote job and is open to candidates in USA. ICONMA is recruiting for a retail pharmacy client seeking a Senior Marketing Manager. The role leads strategy and day-to-day execution for growth markets, new format stores, omnichannel fulfillment, and other high-priority marketing initiatives. The manager collaborates with cross-functional teams, oversees campaigns and timelines, and uses performance analytics to optimize outcomes.
Responsibilities
- Reporting to the Lead Director, Rx Growth Strategic Marketing, the Senior Manager will lead near-term strategy and day-to-day execution for a variety of high-priority marketing efforts, including various growth markets, new format stores, omnichannel fulfillment, and more
- You'll partner closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, and Pharmacy Operations to ensure programs launch on time, on budget, and deliver measurable impact for patients and the business
- Serve as the day-to-day point of contact for Media, Creative, Digital, and Store Ops on assigned programs
- Translate broader strategic priorities set by the Lead Director into actionable project plans and timelines
- Identify risks to execution and proactively bring forward solutions
- Own strategy and execution for marketing programs that build trust and demonstrate Client Pharmacy's commitment to patient care in key markets
- Develop campaign plans, messaging, and creative briefs in partnership with Creative and Brand teams
- Manage program timelines, approvals, and field/store readiness for growth initiatives
- Lead marketing execution for programs that help patients access their prescriptions in a variety of ways, including same day delivery, buy online pickup in-store, ship to home, drive-through, and more
- Partner with Omnichannel, Legal, and Compliance to ensure fulfillment messaging is accurate, compliant, and patient-friendly
- Monitor program performance and recommend optimizations to improve patient enrollment and outcomes
- Partner with various stakeholder teams to help define and execute marketing strategies for new format stores
- Partner with stakeholders and media agency partners to build, test, and optimize campaigns
- Analyze performance and report out on KPIs, funnel metrics, and ROI to inform ongoing investment decisions and pivots
Skills
- 5+ years of marketing experience
- Healthcare and/or pharmacy marketing experience
- Experience leading omnichannel marketing campaigns
- Strong analytics, reporting, and ROI measurement experience
- Ability to influence and collaborate across multiple stakeholders in a matrixed environment
- Experience managing multiple marketing campaigns and high-priority initiatives simultaneously
- Strong project management and campaign execution skills
- Experience with Workfront
- Experience utilizing AI tools within marketing workflows
- Proven experience executing marketing programs in healthcare, retail, or another highly regulated industry
- Hands-on experience managing marketing campaigns and working with media agency partners
- Experience managing budgets and tracking spend against plan
- Strong project management skills with the ability to manage multiple workstreams simultaneously
- Comfortable translating data into actionable recommendations that influence outcomes
- Bachelor's degree in Marketing, Business, or related field preferred; MBA welcomed
Benefits
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
- Remote work arrangement
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