Note: The job is a remote job and is open to candidates in USA. Vacatia is a hospitality and vacation ownership company focused on delivering exceptional guest and owner experiences. The Sr. Marketing Manager leads the in-house marketing team, drives qualified tour appointments, oversees marketing operations and performance, and coordinates with sales and resort operations to support guest service and business objectives.
Responsibilities
- Lead, coach, and develop the In House Marketing team to achieve tour production and performance goals
- Conduct preliminary interviews and provide hiring recommendations to the Marketing Director
- Supervise daily employee performance and provide ongoing coaching, feedback, and performance improvement plans
- Identify training opportunities and communicate development needs, coaching recommendations, and disciplinary actions to the Marketing Director
- Recommend employee promotions, corrective actions, and terminations when appropriate
- Conduct training sessions for underperforming team members to improve productivity and guest engagement
- Ensure employees adhere to assigned schedules and company attendance policies
- Verify overtime is pre-approved in accordance with company guidelines
- Ensure team members are working at their designated locations and representing the company professionally
- Develop and execute in-house marketing strategies designed to generate qualified tour appointments for the sales team
- Ensure marketing representatives consistently meet tour production and quality standards
- Monitor and maintain required Cost per Tour (CPT) objectives
- Manage customer greeting procedures to create a welcoming and engaging guest experience
- Oversee the tracking, reconciliation, and accountability of premium gifts and incentives distributed to guests
- Reconcile customer sales lists with Welcome Desk records to ensure reporting accuracy
- Prepare daily tour logs, deposit sheets, and complete required deposits in accordance with company procedures
- Ensure every guest interaction reflects Vacatia's commitment to exceptional hospitality and service
- Resolve guest concerns and complaints promptly and professionally
- Assist owners and guests before their scheduled tours by answering questions regarding the resort, amenities, and local attractions
- Provide recommendations for restaurants, shopping, entertainment, transportation, and medical services when needed
- Direct guests to appropriate locations for attraction ticket purchases and other vacation-related services
- Communicate daily operational results and performance updates to the Marketing Director
- Analyze marketing performance, tour flow, and operational metrics to identify opportunities for improvement
- Monitor productivity and recommend operational adjustments to maximize efficiency and tour generation
- Maintain accurate reporting related to tours, incentives, deposits, and daily operational activities
- Collaborate with Sales, Resort Operations, and other departments to ensure seamless guest experiences
- Maintain productive relationships with vendors and external business partners
- Ensure all marketing communications and guest interactions align with Vacatia's brand standards and operational policies
- Stay informed of industry trends, competitor activities, and best practices within the vacation ownership industry to identify opportunities for continuous improvement
Skills
- High school diploma or equivalent required
- Minimum of three (3) years of experience in In House Marketing within the vacation ownership or timeshare industry
- Minimum of two (2) years of leadership or management experience supervising high-performing marketing or sales teams
- Experience in tour reception, recruiting, coaching, training, and developing employees
- Demonstrated success generating qualified tour flow and managing marketing pipelines
- Strong knowledge of Microsoft Office applications, including Word and Excel
- Excellent leadership, communication, organizational, and problem-solving skills
- Ability to manage multiple priorities while maintaining exceptional guest service
- Strong analytical skills with the ability to interpret operational metrics and implement process improvements
- Ability to work collaboratively across departments in a fast-paced hospitality environment
- This position offers flexibility to work remotely, in a hybrid arrangement, or on-site, depending on business needs, with a requirement for a reliable high-speed internet connection for remote work and private workspace
- Standard business hours apply, with occasional evening and weekend work as needed
- The role requires the ability to work both independently and collaboratively in a professional environment, effectively manage multiple responsibilities, and maintain professionalism and discretion in handling sensitive and confidential information
- Clear and effective communication skills are essential, along with strong organizational abilities to adapt to shifting priorities in a fast-paced setting
- Perform primarily sedentary work within an office environment, with occasional standing or walking required
- Must be able to work at a computer for extended periods, typically 8 hours per day
- Regular use of standard office equipment such as computers, phones, copiers, and filing cabinets is required
- Must be able to occasionally lift or move items up to 15 pounds
- Regular, reliable, and timely attendance is an essential function of this position
- Bachelor's degree in Business, Marketing, Hospitality, or a related field preferred
Benefits
- This position offers flexibility to work remotely, in a hybrid arrangement, or on-site, depending on business needs.
Company Overview