Note: The job is a remote job and is open to candidates in USA. ProBio, a subsidiary of GenScript, is a global CDMO providing end-to-end services for plasmids, antibodies, and cell and gene therapies. The Senior Campaign and Content Marketing Manager will lead integrated, multi-channel marketing campaigns and content strategies across the customer lifecycle, using customer insights and performance data to drive awareness, engagement, pipeline, and revenue growth.
Responsibilities
- Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments
- Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization
- Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes
- Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking
- Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery
- Present campaign strategies, recommendations, and performance insights to senior leadership
- Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics
- Map customer journeys and ensure marketing activities support customers at each stage of the buying process
- Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns
- Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning
- Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals
- Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels
- Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey
- Champion ProBio's value proposition across campaigns, content, and customer touchpoints
- Define KPIs and success metrics for campaigns and content initiatives
- Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI
- Provide recommendations based on performance data, customer insights, and market trends
- Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness
Skills
- 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing
- Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results
- Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution
- Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services
- Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams
- Strong analytical mindset with experience using data and insights to optimize marketing performance
- Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders
- Highly organized and capable of managing multiple priorities in a fast-paced, global environment
- Bachelor's degree required
- Preferably within life sciences, biotechnology, CDMO, or related industries
- Experience working with scientific subject matter experts and within a regulated industry is highly desirable
- MBA or advanced scientific qualification is a plus
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan with a company match that vests fully on day one
- Paid parental leave after three (3) months of employment
- Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays
- Flexible spending and health savings accounts
- Life and AD&D insurance
- Short- and long-term disability coverage
- Legal assistance
- Pet, critical illness, accident, and hospital indemnity insurance
- Commuter benefits
- Well-being initiatives
- Peer-to-peer recognition programs
Company Overview