Note: The job is a remote job and is open to candidates in USA. Ansira is seeking a hands-on, data-driven marketing operations leader to support their marketing team. This role focuses on improving targeting, lead nurturing, and performance measurement while collaborating closely with various teams to enhance operational efficiency and insights.
Responsibilities
- Support execution of ABM programs using Demandbase and related tools
- Help manage target account selection, segmentation, account lists, and campaign deployment
- Collaborate with Marketing, New Business, and Sales stakeholders to activate campaigns across priority accounts
- Monitor account engagement, campaign performance, and pipeline contribution to help optimize ABM efforts over time
- Translate campaign and account-level insights into actionable recommendations for the team
- Own day-to-day support and optimization of key marketing systems, including Salesforce, Demandbase, HubSpot, and other marketing automation and reporting tools
- Help manage the marketing technology stack, including platform administration, integrations, vendor coordination, and ongoing process improvement
- Maintain strong data quality, campaign tracking, and reporting accuracy across systems
- Improve lead routing, scoring, lifecycle stages, and operational workflows in partnership with Sales and cross-functional teams
- Troubleshoot system, process, and reporting issues and help build scalable, repeatable solutions
- Contribute to LMA and CRM strategy by supporting user-level campaigns and lifecycle marketing initiatives that drive platform engagement and scale effectively across a growing audience
- Build, maintain, and improve reporting that gives Marketing and partner teams visibility into campaign performance, funnel health, account engagement, and operational efficiency
- Deliver clear, actionable metrics and dashboards for marketing leadership and key stakeholders
- Help define and maintain KPIs, attribution inputs, and reporting standards across marketing programs
- Surface insights that help teams make better decisions about targeting, programs, and investment
- Support lead generation and nurture efforts across channels and programs
- Ensure leads are captured, routed, and followed up on appropriately across the funnel
- Partner with New Business, Client Growth, and Sales stakeholders to improve lead handoff, follow-up, and conversion
- Help optimize the systems and processes that support pipeline creation and progression
- Manage and support a Colombia-based team member
- Build strong working relationships across Marketing, New Business, Client Growth, LMA, Sales Operations, and other partner teams
- Help establish clearer processes, stronger governance, and greater operational efficiency across marketing workflows
- Bring a practical, solutions-oriented mindset to improving how the team works
Skills
- 8-10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related function
- Hands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpot
- Experience supporting or executing ABM programs using Demandbase or similar platforms
- Strong understanding of lead management, funnel stages, campaign operations, and reporting
- Comfort managing data, dashboards, workflows, and system-driven processes with a high level of accuracy and attention to detail
- Ability to translate business needs into operational improvements and practical execution plans
- Strong collaboration skills and the ability to work effectively across Marketing, Sales, New Business, Client Growth, and LMA teams
- Strategic thinking and sound judgment, with a willingness to be hands-on in execution
- Experience managing vendors, tools, or platform relationships is a plus
Company Overview