Note: The job is a remote job and is open to candidates in USA. Lifetouch is part of Shutterfly, a company dedicated to making life’s experiences unforgettable through self-expression. They are seeking a dynamic Sr. Manager, Digital CRM to lead their digital CRM marketing team, focusing on driving customer engagement and revenue growth through effective email, push, and SMS marketing strategies.
Responsibilities
- Oversee strategy, planning, and optimization of batch, trigger, and transactional campaigns across Email, Push, and SMS
- Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals
- Own KPIs for engagement, conversion, retention, and revenue impact
- Lead A/B testing initiatives and apply insights to continuously optimize performance
- Monitor, analyze, and report on campaign performance to inform strategic decisions
- Develop and execute integrated lifecycle marketing strategies across Email, Push, and SMS channels to support business objectives
- Align cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences
- Identify and implement opportunities for personalization, automation, and customer journey optimization
- Lead segmentation strategies to deliver relevant and targeted communications based on customer behavior and lifecycle stage
- Drive the use of data and insights to personalize content and increase engagement across all channels
- Collaborate with Creative, Product, CRM, Analytics, and Customer Experience teams for seamless campaign execution
- Partner with Paid Media, Social, and Web teams to deliver a unified omnichannel marketing experience
- Lead, mentor, and develop a high-performing team of marketing professionals
- Set clear goals, provide regular feedback, and foster a culture of accountability and innovation
- Manage external vendor relationships and agency partners to support execution and scalability
- Deliver insightful reports on campaign performance and present data-driven recommendations to senior leadership
- Leverage analytics to identify trends and opportunities for channel growth and optimization
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in lifecycle marketing, with a focus on Email, Push, and SMS channels
- Proven success in developing and executing cross-channel marketing strategies
- Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies
- Excellent analytical skills with the ability to translate data into actionable insights
- Demonstrated leadership experience managing teams and cross-functional projects
- Deep understanding of marketing compliance standards and industry best practices
- Strong project management skills with the ability to prioritize and execute multiple initiatives
Benefits
- Bonus incentive
- Health benefits
- A 401K program
- Other employee perks
Company Overview