Note: The job is a remote job and is open to candidates in USA. Mimecast is a cybersecurity company focused on disrupting cybercriminal activity and protecting organizations from modern threats. The Sr. Manager, Global Partner Marketing Campaigns & Programs will lead global through-partner marketing strategy, campaigns, programs, and TCMA platform management to help partners generate qualified pipeline. The role will also coordinate with channel, field marketing, sales, and external partners while measuring campaign performance and ROI.
Responsibilities
- Design and execute through-partner marketing campaigns end to end, translating corporate demand-generation priorities into channel-ready, co-branded campaigns
- Equip partners with the messaging, assets, and tactics they need to generate qualified pipeline
- Define and own the global partner marketing program strategy, including a calendar of always-on and campaign-in-a-box motions delivered consistently across regions
- Own the TCMA platform, leading implementation, content syndication, partner onboarding, and day-to-day administration
- Continuously optimize the TCMA experience to drive partner adoption and engagement
- Partner with regional channel teams, field marketing, sales, and external partners to align on goals and campaign delivery
- Measure performance against pipeline and ROI targets, reporting results, insights, and recommendations to senior leadership
Skills
- Demonstrated ability to independently lead complex, global partner marketing campaigns and programs from strategy through execution and optimization
- Experience implementing or administering a TCMA or through-channel marketing automation platform, such as Unifyr, StructuredWeb, Impartner, or ZINFI
- Practical experience with content syndication, partner onboarding, and marketing technology platform management
- Strong understanding of global partner program and campaign delivery across multiple regions and partner types
- Excellent project and stakeholder management skills, with the ability to influence without authority across a matrixed, global organization
- Strong data and analytics capabilities, including the ability to connect marketing activity to pipeline and ROI
- A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Proven success in partner, channel, or field marketing within B2B technology, ideally cybersecurity or SaaS, with hands-on ownership of through-partner demand-generation campaigns
Benefits
- This is a full-time, remote role, with a preference for candidates based in North America.
- The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.
Company Overview
Company H1B Sponsorship