Note: The job is a remote job and is open to candidates in USA. Lotus Bakeries is an international, dynamic, and sustainable company in the CPG industry that builds global and local brands. The Sr. E-commerce Account Manager will manage and grow the U.S. e-commerce business across major retail platforms, overseeing platform operations, content, pricing, paid media, forecasting, and campaign optimization. The role will also deliver performance insights, identify growth opportunities, and collaborate cross-functionally to increase revenue, distribution, and market share.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms
- Conduct content and PDP audits, and manage Brand Store updates
- Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins)
- Collaborate on promotional planning and ensure strong execution
- Support trade spend tracking, true-ups, and TPM checkbook analysis
- Own account forecasting and operational troubleshooting in close partnership with the supply chain team
- Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns
- Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard)
- Execute campaign setup and launch across platforms
- Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals)
- Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing)
- Conduct search terms analysis for trends and insights applicable to paid search strategy
- Review Amazon AMS spend pacing and adjust strategy as needed
- Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target
- Review DSP ads and conduct pulse checks
- Prepare and deliver weekly, monthly, and global business recaps
- Provide detailed performance insights, visualizations, and actionable recommendations
- Conduct competitive benchmarking (SOV, media trends, category performance)
- Communicate campaign impact and partner with internal teams and stakeholders
- Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects
- Pilot new retail media formats and explore beta features
- Develop audience strategies using 1P/retailer data
- Support A/B testing (creative tests, placements tests, dayparting)
- Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies
- Coordinate with brand (global/local), insights, and category teams for media plan alignment
- Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed
- Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged
Skills
- Proven experience ( 4-6 years ) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing
- Strong analytical skills to assess campaign performance and make data-driven decisions
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency in Excel or similar tools for reporting and data analysis
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon
Benefits
- Health Plans
- Mental Health support
- A 401(k) Retirement Plan with employer match
- Disability Programs
- Health Savings Accounts
- Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs, including paid time off and sick leave
Company Overview