Note: The job is a remote job and is open to candidates in USA. Robert Half is a specialized talent solutions firm connecting job seekers with opportunities across multiple industries. The Sr. Digital Marketing Manager will develop and execute integrated B2B marketing communications strategies, lead multi-channel campaigns and content initiatives, and drive brand awareness, demand generation, customer engagement, and business growth. The role also oversees cross-functional collaboration, agency and vendor management, budgets, metrics, and a marketing communications team.
Responsibilities
- Develop and execute integrated marketing communications strategies that align business objectives, customer insights, and market opportunities to drive awareness, engagement, and revenue growth
- Lead multi-channel marketing programs, product launches, thought leadership initiatives, content development, demand generation campaigns, events, and sales enablement efforts
- Oversee content strategy and editorial planning, creating compelling messaging, customer stories, presentations, case studies, videos, digital content, and other marketing assets
- Partner with executive leadership, sales, product management, engineering, channel teams, and marketing stakeholders to ensure alignment across go-to-market initiatives and customer-facing communications
- Manage agency partners, vendors, budgets, performance metrics, and a team of marketing communications professionals while driving operational excellence and continuous improvement
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 12+ years of progressive marketing communications experience
- 5+ years of people leadership experience within B2B, industrial, technical, or solutions-based organizations
- Proven success developing integrated marketing strategies
- Managing complex campaigns
- Supporting long sales-cycle buying journeys involving multiple stakeholders and decision-makers
- Strong leadership, communication, storytelling, content development, and stakeholder management skills
- Ability to translate technical concepts into clear, compelling messaging
- Experience with digital marketing, CRM and marketing automation platforms, analytics, content management systems, SEO, paid media, Salesforce, and marketing performance measurement
- Advanced degree preferred
Benefits
- Fully remote work arrangement
- Free online training
- Medical insurance for contract/temporary professionals
- Vision insurance for contract/temporary professionals
- Dental insurance for contract/temporary professionals
- Life and disability insurance for contract/temporary professionals
- Eligibility for contract/temporary professionals to enroll in the company 401(k) plan
Company Overview